by David Smania | Dec 13, 2022 | Google Ads
Google Ad Rank Formula The Google Ad Rank formula is a secret algorithm that determines where your ad will appear on Google’s search results page. The higher your keyword is ranked, the better your ad will perform. The exact formula for calculating Ad Rank...
by David Smania | May 8, 2020 | Google Ads, Marketing
Most articles address Google Ads’ performance by covering subjects like keyword development, match types, ad extensions, conversion rate optimization, and quality scores. This is all for good reason – the topics are important and can’t be overlooked. But when...
by David Smania | Apr 19, 2018 | Blog, Google Ads, Google AdWords
Over the years, we’ve had the opportunity to work with a lot of interesting organizations operating at many different budgets. We’ve managed AdWords accounts for smaller companies, large corporations, and everything in between. But the most interesting, white-knuckled...
