David Smania · Performance Marketing
You wanted an expert, not an agency.
Good. Because most agencies sell you the dream, then quietly hand your account to someone three months out of school. For 25+ years I've run paid media for companies big and small — and when you hire me, you get me. The person actually in your account. Not a project manager, not a "strategy call," not an invoice full of padding.
David Smania
Performance Marketing Expert
Why Companies Hire Me Directly
Most of the businesses I work with showed up burned — an agency overpromised, overcharged, and quietly parked their budget in the wrong campaigns. Here's the deal instead.
25 Years, Not 25 Playbooks
I've been optimizing paid media since before "PPC" was a LinkedIn buzzword — through every algorithm change and platform shift you can name. You're not paying me to learn on your dime.
You Get Me. Actually Me.
No bait-and-switch. The person who answers your first email is the person building, running, and fixing your campaigns. I don't hand you off, and I don't coast.
Every Channel, One Brain
Google, Meta, LinkedIn, Microsoft, landing pages, tracking — I run the whole machine, not one slice of it. No finger-pointing between five specialists who've never met.
I Speak Fluent Developer
I built websites before I ran ads on them. Tracking broken? Feed a mess? Tags misfiring? I fix it myself — instead of emailing you a "known issue."
I Think Like an Owner
I've run my own businesses, so I don't chase impressions and "engagement." I chase the only numbers that pay rent: cost per customer, return on ad spend, profit.
Receipts, Not Promises
Multi-million-dollar budgets scaled to record revenue. Lean budgets pushed to industry-leading ROAS. Scroll down — the numbers are right there.
Everything I Can Run For You
One person, the whole stack. Need a single channel sharpened, or the entire engine built from scratch? Here's what's on the table.
Google Ads & PPC
Search, Shopping, and PMax — reaching people the moment they're ready to buy.
Learn more →Facebook & Instagram
Meta campaigns that stop the scroll and actually sell — not just collect likes.
Learn more →LinkedIn Ads
Expensive clicks, done right. The decision-makers who matter, not a pile of junk leads.
Learn more →Search Marketing (SEM)
Own the searches that make you money across Google and Microsoft. Skip the rest.
Learn more →Landing Page Development
The click isn't the win — the conversion is. Pages built to turn traffic into customers.
Learn more →Conversion Rate Optimization
Squeeze more revenue from the traffic you already pay for. Cheapest growth there is.
Learn more →Creative Production
Ads and video built to earn the click — not to win a design award.
Learn more →Audits & Strategy
A straight look at your accounts: what's broken, what's bleeding, and how to fix it.
Get a free plan →Not Sure Where to Start?
Tell me your goals and budget. I'll tell you where I'd start — and if I'm even the right fit.
Message me →Not a One-Trick Pony
Agencies love to sell you the one channel they happen to run. I'll tell you where your money actually works — and expand only when the numbers say go.
Google Ads
Facebook
Instagram
LinkedIn
Microsoft Ads
YouTube
X
Reddit
Pinterest
AdRollAnd plenty more where that came from.
More Proof, Less Talk
Real companies. Real numbers. A slice of the businesses I've grown — eCommerce, B2B, healthcare, local service. The kind of results that show up in a bank account, not a slide deck.
Revenue doubled year-over-year at roughly 5× ROAS
Grew from one channel to three over a six-year program
966 patient inquiries across a 3.5-year, two-channel program
Leads roughly tripled; 200+ new students fueled a franchise
Q1 revenue tripled, ROAS doubled, B2B leads close at 37%
"David completely re-worked our Google Ads strategy and identified key ways to scale and grow the brand with industry-leading ROAS. Google is the most important part of the puzzle for a digitally native DTC brand, and this guy understands the machine and how to find success, even on lean budgets. You are in good hands with David."
How This Actually Works
No black boxes. No "proprietary methodology." Just a straight line from wasted spend to profit.
Free Audit
I dig into your accounts and find where the money's leaking. You'll know in days, not months.
Straight Plan
A prioritized game plan in plain English — what I'd do first, why, and what it should get you.
Build It Right
Structured properly from day one — campaigns, tracking, and pages built to convert, not just exist.
Optimize Relentlessly
I'm in the account every week — cutting what's dead, doubling down on what's working.
Report Like a Human
A short Loom that says what I did, what it cost, and what it made. No dashboard archaeology.
No Big Team. That's the Point.
Here's the honest version: BrandRocket is small on purpose. You work directly with me — an expert who actually does the work — backed by a few proven specialists I pull in when a job calls for it. No account managers, no junior handoffs, no markup machine. The person who reads your first email is the person running your account: me. You get my personal attention on your business — at a fraction of what a big agency charges to hand you a rookie and a retainer. For you, that's not the budget option — it's the smart one.
Let's Talk About Your Business
Tell me what you're working on and what you're trying to figure out. This reaches me directly — not a sales team.
Reach me directly
You're not filing a ticket or booking a sales call. You're reaching the person who'd actually run your account.
Prefer to see the numbers first?
Get a free Growth Plan built from your public data. It shows exactly where you're losing ground — before we ever talk.
Get Your Free Growth Plan