VB
VendiBean
B2B beverage technology
Inbound leads more than doubled, plus a new LinkedIn channel
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The B2B Agency That Actually Understands How Companies Buy
B2B buying committees don't see one ad and request a demo. They research for months, involve multiple stakeholders, then evaluate. We build marketing that influences the entire journey, not just the last click.
If You've Been Burned By an Agency Before, You Already Know These Six
Every B2B founder who calls us has lived through at least one of these. Usually more. Here's what keeps going wrong, and why.
01
They Push Buttons, They Don't Ask Why
Ask why a campaign is structured the way it is and the room goes quiet. Nobody can tie it back to revenue.
Real cost: You end up guessing whether any of it is working, and defending spend you can't explain.
02
You Wanted a Partner, You Got an Order-Taker
You brought them in for strategy and now you're the one writing the briefs and checking the work.
Real cost: You're paying strategist rates to run your own marketing.
03
Metrics That Look Great and Mean Nothing
The dashboard is green, the report is glowing, and your pipeline hasn't moved in a quarter.
Real cost: Sales quietly stops chasing the leads, and marketing loses the room.
04
Excuses Where a Plan Should Be
The month misses and you get a paragraph about the algorithm instead of a fix.
Real cost: Same problem next month, same paragraph, less patience.
05
You're a Credit Card, Not a Client
Emails sit for days, deadlines slip, and nobody flags it until you do.
Real cost: You spend more energy managing the agency than they spend managing your account.
06
Everything Moves at the Speed of Their Backlog
A simple change sits in a queue for two weeks while the opportunity closes.
Real cost: Competitors ship, you wait, and the agency becomes the reason you're behind.
Most Agencies Show You Effort. We Show You Outcomes.
“Performance marketing” gets thrown around a lot, so let's be clear: it means we measure everything against real business results, not that we only get paid when we hit them. The problem with most agencies isn't effort. It's that they're graded on the wrong scorecard, so you get a stack of activity and no idea whether it moved the business.
- We start with your revenue target and build the plan backward from it
- We own the result, not a list of tasks we can point to
- We kill what isn't working fast, not defend it another quarter
- We bring you the next move before you have to ask
- You always know pacing vs. goal, in a short Loom, no jargon
Traditional Agency
"We drove 500 leads"
"We added $2.3M to pipeline"
Grades itself on marketing KPIs
Grades itself on revenue you can bank
Runs your strategy
Stress-tests it and makes it sharper
Chases a lower cost-per-lead
Watches CAC against LTV
Recaps last month once a month
Shows live numbers with the “why” attached
Bills for hours and deliverables
Answers for outcomes
The Three Things That Actually Change Your Results
Not a methodology with a trademark. Just how we work, and why it moves the number.
01
We Speak CFO, Not Just Marketing
We tie every goal to revenue and track what moves the business, not impressions and ‘engagement.’ It starts with your real numbers: CAC, LTV, and payback.
02
We Bring the Idea, Not Just the Labor
You'll never have to spoon-feed us a plan. We show up with a point of view, flag opportunities before you ask, and tell you when something isn't worth doing.
03
You Always Know Where You Stand
Clear goals, honest check-ins, and we cut what's underperforming fast. No black boxes, no ‘let me get back to you,’ no wondering if it's working.
Nobody Buys the Way the Funnel Says They Do.
Buyers don't drop neatly through a funnel. They wander, disappear, resurface months later, and when they're finally ready, they pick the company they already trust.
At any moment only about 5% of your market is ready to buy. The other 95% aren't lost, they're just early. We build for both: stay memorable to the 95%, win the 5% deciding right now.
95% out-market: not ready yet. Stay top of mind.
5% in-market: deciding now. Win them.
From Strategy to Outcomes
Real results for B2B companies like yours.
BS
Buck Steel
Commercial steel buildings
One-state proven model scaled into a multi-state pipeline
RV
Robinson Vacuum Tanks
Vacuum truck manufacturer
Grew from one channel to three over a six-year program
Do the Math on Your Pipeline
Clicks are the top of the funnel. Revenue is the bottom. Drag the sliders to see what your ad spend turns into once close rate and deal size do their work.
$15,000
$4.00
4%
$3,000
Clicks / month
3,750
$4 per click
New deals / mo
150.0
$100 per deal
$450,000
revenue / month · 30.0x return on ad spend
These are your numbers, not a promise. We optimize for pipeline and closed revenue, not vanity metrics that never reach the P&L.
Everything You Need to Grow, Nothing You Don't
Five services built to work together, not five invoices for things you'll never use.
Paid Advertising
Google, LinkedIn, Meta, and wherever else your buyers actually are, managed to capture demand the moment it shows up.
Conversion Rate Optimization
Turn the traffic you're already paying for into more qualified pipeline, instead of paying for more traffic.
Creative Production
Studio-quality ad creative that stops the scroll and earns the click. The opposite of AI slop.
Business Intelligence
We dig through the data to find the growth hiding in it, and the money leaks that are draining it.
Conversion Tracking
Tracking set up right, so every dollar of revenue traces back to what actually earned it.
Get Your Free Growth Plan
Book a 30-minute call with a Growth Strategist to uncover what's holding you back.
We'll combine deep AI-powered research with real data to build your roadmap.
- Learn exactly what's broken and how to fix it
- 3 execution options if you decide to hire us
- Use the plan yourself it's yours to keep
B2B Marketing Questions, Minus The BS
1What B2B marketing services do you actually provide?
The full spectrum from “who are you?” to “take my money.” Brand stage: making future buyers know you exist. Demand stage: making current prospects realize their problem is expensive. Acquisition stage: making ready buyers choose you instead of your competitor. We’re like a relationship counselor for you and your market, except with more spreadsheets and fewer crying sessions.
2What does it cost to work with a B2B marketing agency?
Depends if you want the combo meal or just the burger. Optimizing your entire funnel costs more than fixing one thing. We’ll quote transparent pricing during your audit based on what you need, not hit you with surprise fees later like a hotel that charges $45 for Wi-Fi and $18 for a bottle of water from the minibar.
3How long does it take to see results from B2B marketing?
Ask your Magic 8-Ball, it’s probably as accurate as most agency timelines. Real answer: Acquisition takes weeks, demand gen takes 1-2 months, brand building takes 3-6 months. B2B buyers move at the speed of committee meetings. We can’t change that, but we can make sure they’re thinking about you during those meetings.
4How do you measure success in B2B marketing?
The boring ones that actually matter. Pipeline generated, opportunities created, revenue closed, not “engagement” or “impressions” or other metrics that make your board say “...so did we make money or not?” We track campaign performance AND business impact. Radical concept, we know.
5How hands-on do I need to be?
Somewhere between “helicopter parent” and “dad who went out for cigarettes and never came back.” We have clients who review everything and clients who only show up for quarterly reviews. Both are fine. Just give us access to customer data, answer product questions when needed, and don’t ghost us when we ask for feedback. That’s literally it.
6Have you worked with companies in my industry before?
Probably, but we’re not going to lie and say “oh yes, we’re experts in [checks notes] industrial valve manufacturing!” if we’re not. We’ve optimized B2B marketing across dozens of industries over 25+ years. The buying cycles, committee dynamics, and marketing principles are remarkably similar. You teach us the weird industry stuff, we handle the marketing. It’s a beautiful partnership.
7How long from signing to launching campaigns?
Usually 2-4 weeks. We audit your marketing (brace yourself), identify problems, build strategy, create necessary assets, launch. We don’t do endless discovery phases because we’ve done this enough times to know what questions to ask. Other agencies drag it out because billable hours are billable hours. We’re not fans of that approach.
8Do you handle creative production for B2B campaigns?
Yes. Our team creates ad creative (display, video, social) and landing pages tailored to B2B decision-makers. We don’t use those terrible stock photos of diverse business people pointing at laptops enthusiastically. We build content that addresses actual pain points and doesn’t make your prospects feel like they’re being sold timeshares.
9Do you have contract terms?
Month-to-month for ongoing work. No annual contracts, no getting locked in like a gym membership you forgot to cancel. You stay because we’re delivering results, not because some lawyer made it complicated to leave. Revolutionary concept, apparently.
10How do you handle communication and reporting?
Email reports with performance data plus Loom video updates explaining what it all means in English, not marketing jargon. No mandatory meetings where we read you the same report you could’ve read yourself. You get transparency without the time-suck of “let’s schedule a sync to align on our synergies.”
11Do you work with startups?
If you have paying customers and marketing budget, yes. If you’re three founders in a garage surviving on ramen and equity promises, not yet. We’re not venture capitalists, we need actual money, not “exposure” or “equity in your revolutionary blockchain AI solution.” Once you have revenue and budget, call us. We’ll still be here, probably.
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More Leads Won't Fix Your Pipeline.
The Right Accounts Will.
Get a free Growth Plan that shows exactly where your pipeline is leaking, and how we'd fill it with the accounts actually worth winning. No strings, no pressure.
Get Your Free Growth Plan →