Digital Marketing Industry Guides.
Hours and hours of amazing (yet somehow free) content to drive profitability and growth.
Healthcare & Medical
Practices, clinics and care providers, from general healthcare to specialists, aesthetics and senior care.
Google Ads for Healthcare
A sixteen-chapter guide for medical practices of every specialty, written for offices anywhere in the US, with real searches, websites and patient reviews from one example market.
A practice that treats knees, hearts and anxiety under one roof is running several businesses, and Google prices each one differently. The guide builds one account in the order that works, then shows how each step changes by specialty: tracking that keeps patient details out of Google, a budget per service line, and the drug, privacy and insurance rules that decide what each line can run.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a booking form can tell Google more than it should.
Open the Guide →Google Ads for Urgent Care
A sixteen-chapter guide for urgent care centers, written for clinics anywhere in the US, with real searches, websites and patient reviews from one example market.
Urgent care is bought the same day, by patients who pick the center that is close, open and quick, on a search page shared with hospital systems, national chains and the ER. The guide builds one account in the order that works: count the check-in, win the patients who are ready now, then grow into employer accounts, self-pay prices and the line between urgent care and the ER.
Chapters publish one at a time. Chapter 1 starts with tracking, because most online check-ins finish on another company's website.
Open the Guide →Google Ads for Orthopedic Surgeons
A sixteen-chapter guide for orthopedic practices, written for practices anywhere in the US, with real searches, websites and patient reviews from one example market.
Most orthopedic patients arrive by referral. The rest choose a surgeon by name, insurance and credentials, on a search page shared with hospital systems, large groups and clinics selling injections Google won't let them advertise. The guide builds one account in the order that works: count the new patient, build ad groups by body part, win the surgery searches first, then grow into surgeon brand campaigns and walk-in injury care.
All sixteen chapters are live. Start with Chapter 1, on tracking, because the same phone line books new patients, follow-ups and therapy visits.
Open the Guide →Google Ads for Podiatrists
A sixteen-chapter guide for podiatry practices, written for practices anywhere in the US, with real searches, websites and patient reviews from one example market.
A podiatry practice sells routine nail care, custom orthotics and bunion surgery from the same phone line, on a search page shared with orthopedic groups, hospital systems and booking sites. The guide builds one account in the order that works: count the booked appointment, give every foot problem its own page and ad group, win the ready-to-book searches first, then work through Medicare foot care rules, the orthopedist question and what laser and shockwave ads can claim.
All sixteen chapters are live. Start with Chapter 1, on tracking, because half the practices we checked book patients through a callback form.
Open the Guide →Google Ads for Dentists
A chapter-by-chapter guide to running Google Ads for a dental practice, written for dentists anywhere in the country and built on real practices advertising today.
It follows the order we launch every account in: measure the right things first, find the searches that bring new patients, bid to win them, and only then expand into Performance Max, Demand Gen, local ads and AI Max.
New chapters are added one at a time. Start with Chapter 1, conversion tracking, where every dental account should begin.
Open the Guide →Google Ads for Orthodontists
A sixteen-chapter guide for orthodontic practices, written for practices anywhere in the US, with real searches, websites, ads and patient reviews from one example market.
An orthodontic practice sells braces to parents, aligners to adults and a free consult to both, on a search page shared with general dentists, dental groups and aligner brands. The guide builds one account in the order that works: send the signed contract back to Google Ads, give every treatment its own page and ad group, win the ready-to-book searches first, then work through Google's teen rules, monthly payment offers, the general dentist question and adult patients.
All sixteen chapters are live. Start with Chapter 1, on tracking, because the practice software we checked doesn't document sending the signed contract to Google Ads.
Open the Guide →Google Ads for Dermatologists
A fifteen-chapter guide for dermatology practices, medical and cosmetic, written for practices anywhere in the US, with real searches, websites and patient reviews from one example market.
Skin checks, eczema visits and Botox appointments come from different patients with different rules. The guide builds one account that treats them that way: track the booked visit, win the local searches first, then grow into conditions and treatments.
Chapters publish one at a time. Chapter 1 starts with tracking, because many practices book patients on a page Google never sees.
Open the Guide →Google Ads for Optometrists
A sixteen-chapter guide for optometry practices, written for offices anywhere in the US, with real searches, websites and patient reviews from one example market.
An eye care practice sells a yearly exam, glasses, contacts and medical visits, and it shares the search page with optical chains that sell the exam too. The guide builds one account in the order that works: count the booked exam, win the searches that book, then grow into vision plans, medical eye care and the fight with the chains.
All sixteen chapters are live. Chapter 1 starts with tracking, because a contact lens reorder can look like a new patient to Google.
Open the Guide →Google Ads Marketing for Chiropractors
Embark on a journey to transform Google Ads into the ultimate tool for your chiropractic practice.
This detailed guide is your roadmap to excelling in conversion tracking and creating compelling ad copy, setting you apart as the premier chiropractic provider in your region.
Structured to elevate your digital marketing skills at every turn, this tutorial is a gateway to uncovering techniques that not only draw in new patients but also markedly increase your practice’s expansion and revenue.
Access the Guide →Google Ads Marketing for Mental Health Practices
Begin a transformative exploration aimed at propelling your mental health practice to new levels of success with our Google Ads Marketing Guide.
This nine-part series is crafted specifically for mental health professionals, offering a thorough exploration of how to harness Google Ads effectively to expand your visibility, engage with a greater number of clients in need, and cultivate a flourishing practice.
Ideal for both experienced practitioners and those new to the digital realm, this guide will lead you through every aspect of Google Ads, from grasping the basics of campaign setup to perfecting the subtleties of conversion tracking and optimization.
Access the Guide →Google Ads for Plastic Surgeons
A fifteen-chapter guide for cosmetic and plastic surgery practices, built on real searches, websites and ads from the Dallas-Fort Worth market, and written for surgeons anywhere in the US.
Cosmetic patients research for months before they ask for a consult. The guide builds the account around that journey: count the consult, win the patients ready to book, then reach the ones still comparing surgeons.
Chapters publish one at a time. Chapter 1 starts with tracking, because Google stops listening 90 days after the click.
Open the Guide →Google Ads for Med Spas
A fifteen-chapter guide for med spas and aesthetic practices, written for owners anywhere in the US, with real searches, websites and client reviews from one example market.
Injectables, lasers, facials and weight loss sit on one menu, but each has its own searches, prices, seasons and Google rules. The guide builds one account that treats them that way: count the booked visit, win treatment searches near you, then grow one treatment line at a time.
Chapters publish one at a time. Chapter 1 starts with tracking, because most booking tools live on someone else's website, and Google never hears about the booking.
Open the Guide →Google Ads for Home Care and Home Health Agencies
A fifteen-chapter guide for home care and home health agencies, written for agencies anywhere in the US, with real searches, websites and family reviews from one example market.
An agency hears from an adult child after a parent's fall, a patient coming home from surgery and a caregiver looking for work, often on the same phone line. The guide builds one account in the order that works: count the family lead, win the searches families make, then grow into caregiver recruiting and every payer from private pay to Medicare.
All fifteen chapters are live. Chapter 1 starts with tracking, because a job applicant's call can look like a new client to Google.
Open the Guide →Google Ads for Senior Living
A fifteen-chapter guide for assisted living, memory care and independent living communities anywhere in the US, with real searches, websites and family reviews from one example market.
Families choose a community on the tour, and Google's housing ad rules name retirement communities outright. The guide builds one account in the order that works: count the tour and the move-in, win the searches families make, follow the housing and health rules, then grow past the referral sites.
All fifteen chapters are live. Start with Chapter 1 on tracking, because the tour booked in a chat window is the conversion most accounts never count.
Open the Guide →Google Ads for Nursing Homes
A sixteen-chapter guide for nursing homes and skilled nursing facilities anywhere in the US, with real searches, websites and family reviews from one example market.
Rehab families pick from a hospital list in hours. Long-term families decide over months and ask about Medicare and Medicaid first. The guide builds one account in the order that works: count admissions, keep drug rehab searches out, follow Google's health rules, then get picked from the hospital list.
All sixteen chapters are live. Chapter 1 starts with tracking, because a rehab admission and a long-term admission run on different clocks.
Open the Guide →Google Ads for Veterinarians
A fifteen-chapter guide for vet clinics and animal hospitals, written for practices anywhere in the US, with real searches, websites and owner reviews from one example market.
A checkup, a midnight emergency and a goodbye come from the same owners but different searches, prices and rules. The guide builds one account that treats them that way: count every call and walk-in, win the searches that book exams, then grow into emergency and end-of-life care.
Chapters publish one at a time. Chapter 1 starts with tracking, because many owners call or just show up, and Google never hears about it.
Open the Guide →Home & Local Services
Service businesses that win the job on the phone and at the door.
Google Ads for Local Businesses
A sixteen-chapter guide for local businesses anywhere in the US, from emergency trades and home projects to recurring services and storefronts, with real searches, ads, websites and customer reviews from twelve businesses in one example market.
A local business can only serve the customers it can reach, and many of them call. The guide builds one account in the order that works: track every call and form, pay only for people in your service area, bid by hand until the account has real conversions, link your Business Profile, then work through Local Services Ads, service areas and multiple locations, and answering every call.
Chapters publish one at a time. Start with Chapter 1, on tracking, because a call Google can't count teaches it nothing.
Open the Guide →Google Ads for Pest Control
A sixteen-chapter guide for pest control companies, written for companies anywhere in the US, with real searches, websites and customer reviews from one example market.
Pest control earns its money on plans that renew for years, on a search page shared with national chains, lead marketplaces and people shopping for bug spray. The guide builds one account in the order that works: count the sold plan, win the searches where people hire, then grow into Local Services Ads, termite season and commercial accounts.
All sixteen chapters are live. Start with Chapter 1, because a booked inspection is not yet a sale.
Open the Guide →Google Ads for Roofers
A sixteen-chapter guide for roofing companies, written for roofers anywhere in the US, with real searches, websites and homeowner reviews from one example market.
Homeowners call after a storm or a leak, often collect three bids, and search a page crowded with lead sellers and national remodelers. The guide builds one account in the order that works: count the booked inspection, win the searches where homeowners hire, start Local Services Ads early, then grow into storm season, insurance jobs and the rules on roofing offers.
Chapters publish one at a time. Chapter 1 starts with tracking, because an address typed into a quote tool is not yet a lead.
Open the Guide →Google Ads for Gyms
A sixteen-chapter guide for gyms and fitness studios, written for gyms anywhere in the US, with real searches, websites and member reviews from one example market.
People pick a gym fast, often after a trial, and search a page where every national chain is already bidding. The guide builds one account in the order that works: count new members instead of class bookings, win the searches where people pick a gym, give personal training its own campaign, then grow into offers, contract rules and the limits on results claims.
All sixteen chapters are live. Start with Chapter 1, because your members book classes through the same button your new trials use.
Open the Guide →Google Ads for Cleaning Companies
A sixteen-chapter guide for house cleaning and commercial cleaning companies, written for companies anywhere in the US, with real searches, websites and customer reviews from one example market.
A cleaning business earns its money on customers who book every week or two for years, and it shares the search page with franchises, booking apps and people looking for cleaning jobs. The guide builds one account in the order that works: count every call, text, form and booking, price clicks on the recurring customer, win the searches where people hire a cleaner, then grow into Local Services Ads, recruiting and the trust claims your ads make.
All sixteen chapters are live. Start with Chapter 1, on tracking, because half the cleaning websites we studied send the quote to another website.
Open the Guide →Google Ads for Electricians
A sixteen-chapter guide for electrical contractors, from one-truck shops to multi-crew companies, written for electricians anywhere in the US, with real searches, websites and customer reviews from one example market.
An electrician shares the search page with plumbing and HVAC companies that also sell electrical work, national franchises and generator dealers, and one account mixes quick service calls with generator installs. The guide builds one account in the order that works: count every call and booking with what the job paid, give each service line its own ad group and page, answer the phone you pay for, then grow into Performance Max, emergency calls, generators and the license rules your ads must follow.
All sixteen chapters are live. Start with Chapter 1, on tracking, because Google can only bid toward the jobs it can see.
Open the Guide →Google Ads for Plumbers
Sixteen chapters on Google Ads for plumbing companies of any size, for plumbers in every state. The examples are real: searches, company websites, ads and customer reviews from one market, shown as we found them.
Plumbing ads compete with national drain brands, roll-up companies running several local names and multi-trade shops, and a $99 drain call can turn into a camera inspection and a sewer line repair. The chapters go in build order: track every call and booking along with the job's value, split drains, water heaters and leaks into their own ad groups and pages, put your fees where Google and customers can see them, and only then add Performance Max, emergency campaigns and the ad claims you'll need to prove.
New chapters go live in order. Chapter 1 covers tracking, since every later step depends on Google seeing which calls turned into paid jobs.
Open the Guide →Google Ads for HVAC Companies
Sixteen chapters on Google Ads for heating and cooling companies of any size, for HVAC contractors in every state. The examples are real: searches, company websites, ads and customer reviews from one market, shown as we found them.
HVAC ads compete with multi-trade shops, franchises, roll-up brands and the lead sites, and one account sells $49 tune-ups next to systems that cost thousands. AC repair searches peak in July and furnace repair searches peak in January. The chapters go in build order: track what each job paid, build ad groups in the words homeowners use, set bids by hand, give each season its own budget, and only then add Performance Max, Demand Gen and AI Max.
All sixteen chapters are live. Chapter 1 covers tracking, since every later step depends on Google seeing which calls turned into paid jobs.
Open the Guide →Google Ads for Junk Removal
Sixteen chapters on Google Ads for junk removal and hauling companies of any size, in every state. The examples are real: searches, company websites, ads and customer reviews from one market, shown as we found them.
A hauler bids against national franchises with an ad account for every territory, waste and dumpster companies, lead sites, and the free options customers try first. Jobs are small and fast, so every text, call and booking has to count. The chapters go in build order: track each request and what the haul paid, give each item its own ad group and page, promise the arrival window your crews actually keep, advertise only prices that hold, and only then add Performance Max, dumpster campaigns and commercial accounts.
All sixteen chapters are live. Start with Chapter 1, on tracking, because every later step depends on Google seeing which requests turned into paid hauls.
Open the Guide →Google Ads for Contractors
Sixteen chapters on Google Ads for residential general contractors and construction companies: remodelers, design-build firms and custom builders in every state. The examples are real: searches, company websites, ads and homeowner reviews from one market, shown as we found them.
A contractor's ad shares the page with bath franchises, lead sites and commercial builders, and Google stops accepting a signed contract 90 days after the click. The chapters go in build order: track the booked estimate, the design agreement and the signed contract with its value, give every project type its own ad group, say your project minimum before the click, and only then add Performance Max, Demand Gen and AI Max.
All sixteen chapters are live. Start with Chapter 1, which covers tracking, since every later step depends on Google seeing which estimates became contracts.
Open the Guide →Google Ads for Landscapers
Sixteen chapters on Google Ads for landscaping and lawn care companies of any size, in every state. The examples are real: searches, company websites, ads and customer reviews from one market, shown as we found them.
A landscaper bids against national lawn brands, mowing apps with a $19 first cut, directories and other owner-run crews. One company can sell mowing, lawn treatment, patios, irrigation and snow plowing, and each has its own price, license and season. The chapters go in build order: report the jobs you won, give each service its own ad group and page, bid each one by hand, write ads from what customers actually complain about, and only then add Performance Max, seasonal calendars and commercial accounts.
All sixteen chapters are live. Start with Chapter 1, which covers tracking, since every later step depends on Google seeing which quotes turned into paid jobs.
Open the Guide →Google Ads for Auto Repair
A sixteen-chapter guide for independent auto repair shops, written for shops anywhere in the US, with real searches, websites, ads and customer reviews from repair shops, chains and dealers in one example market.
Chains advertise the coupon oil change; drivers pick a shop for the repair they can trust it with. The guide builds one account in the order that works: count calls, forms and online bookings, send the repair order back to Google Ads, build ad groups by service and make, write ads from what drivers say in reviews, then work through the dealer warranty myth, diagnostic fees and estimates, and car makes in your ads.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a booking widget Google can't see books cars Google never counts.
Open the Guide →Professional Services
Firms that sell expertise and win clients who stay for years.
Google Ads for Accountants
A sixteen-chapter guide for CPA firms, tax preparers, enrolled agents and bookkeepers, written for firms anywhere in the US, with real searches, websites and client reviews from one example market.
An accounting firm shares the search page with tax software, storefront chains and tax relief companies, and it answers to rules most advertisers never meet: tax privacy law on what a tracking tag may see, and state boards on who may say "CPA." The guide builds one account in the order that works: count every call and form without tagging client data, price clicks on the client who comes back every year, win the searches where people hire an accountant, then grow into tax season budgets, ad rules and tax resolution.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a tag in the wrong place on an accounting site is a tax privacy problem, not just a data problem.
Open the Guide →Google Ads for Lawyers
A sixteen-chapter guide for solo lawyers and law firms of every size and practice area, written for firms anywhere in the US, with real searches, websites and client reviews from one example market.
A law firm shares the search page with national injury brands, legal directories and lead sellers, and every ad it runs answers to its state bar. The guide builds one account in the order that works: count signed cases instead of calls, price each practice area on the fee a case brings in, win the searches where people hire a lawyer, then grow into Performance Max, Local Services Ads and AI Max, with bonus chapters on bar rules, missed calls and ads in Spanish.
All sixteen chapters are live. Start with Chapter 1, on tracking, because Google can only find more clients like the ones it can see.
Open the Guide →Google Ads for Financial Advisors
A fifteen-chapter guide for RIAs, financial planners, wealth managers and broker-dealer advisors, written for firms anywhere in the US, with real searches, ads, websites and client reviews from one example market.
An advisory firm shares the search page with national wealth managers, robo-advisors and lead sites that pass one prospect to several advisors, and every ad it runs answers to securities rules on testimonials, ratings and performance. The guide builds one account in the order that works: send the clients who sign back to Google Ads, price clicks on a client who stays for years, win the searches where people hire an advisor, then grow into Performance Max, Demand Gen, the SEC Marketing Rule and lead sites vs your own ads.
All fifteen chapters are live. Start with Chapter 1, on tracking, because a booked call is a lead and the signed agreement is the client.
Open the Guide →Google Ads for Insurance Agencies
A sixteen-chapter guide for independent and captive insurance agencies, written for agencies anywhere in the US, with real searches, websites, ads and customer reviews from one example market.
Carriers outbid agencies on the biggest searches, and a quote request isn't a policy. The guide builds one account in the order that works: send the policies you bind back to Google Ads, price clicks on the bundle and the renewals, build ad groups by line of coverage, keep carrier names out of your keywords, target only the states your license covers, then work through Medicare ad rules, captive agent rules and commercial lines.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a quote form isn't a sale.
Open the Guide →Hospitality & Travel
Hotels and lodging that compete with the booking sites for every reservation.
Google Ads for Hotels
A fifteen-chapter guide for independent and boutique hotels, inns and small hotel groups, written for hotels anywhere in the US, with real searches, websites and guest reviews from one example market.
A hotel shares the search page with Expedia, Booking.com and Google's own hotel box, and most of its guests search from somewhere else. The guide builds one account in the order that works: count every booking with its dollar value, win your own name first, aim the campaign at where guests live, then grow into Performance Max, a price feed for free booking links, and winning bookings back from the booking sites.
All fifteen chapters are live. Start with Chapter 1, on tracking, because Google can only bid on booking value it can see.
Open the Guide →Software & SaaS
Software companies that win customers with a free trial or a demo, then bill them every month.
Google Ads for SaaS
A sixteen-chapter guide for B2B software companies, written for companies selling anywhere in the US, with real searches, ads, websites and buyer reviews from software companies that advertise on Google.
Most free trials ask for no credit card, so a sign-up costs the buyer nothing and tells Google Ads very little. The guide builds one account in the order that works: send the qualified leads from your CRM back to Google Ads, do the payback math, win the category searches that don't name a brand, keep login searches out of your brand campaign, then work through competitor campaigns, free trial vs demo, and the rules for trial terms and review badges.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a sign-up isn't a customer.
Open the Guide →Ecommerce & Online Stores
Stores that sell online and pay for every click out of the margin on the order.
Google Ads for Ecommerce
A sixteen-chapter guide for online stores, written for stores selling anywhere in the US, with real searches, ads, websites and customer reviews from twelve stores that sell coffee, cookware, e-bikes and fly fishing gear.
Google Ads reports the revenue on every order. Shipping, payment fees and returns decide whether any of it is profit. The guide builds one account in the order that works: track the purchase and its real value, work out the ROAS your margin can afford, start Standard Shopping on manual bids, keep the product feed accurate, then work through ratings and free listings and the rules for sale prices and subscriptions.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a cart isn't a sale.
Open the Guide →Small Businesses
Owner-run businesses of any kind, running Google Ads on a small budget with no marketing team.
Google Ads for Small Businesses
A sixteen-chapter guide for small businesses anywhere in the US, whether they sell locally, online or across a state, with real searches, ads, websites and customer reviews from twelve small advertisers in twelve states.
Built for a budget that has to pay for itself, the guide builds one account in the order that works: track every customer with free tools, work out what your budget buys at your own click prices, start on exact match with bids set by hand, switch off the defaults that quietly spend, then work through Smart campaigns and ad credits, doing it yourself vs hiring help, and keeping a new account verified.
All sixteen chapters are live. Start with Chapter 1, on tracking, because a customer Google can't count teaches it nothing.
Open the Guide →B2B & Industrial
Manufacturers, distributors and service firms that sell to other businesses by quote, contract or account.
Google Ads for B2B
A sixteen-chapter guide for companies that sell to other businesses anywhere in the US: made-to-order manufacturers, equipment makers, distributors and B2B service firms, with real searches, ads and websites from twelve B2B advertisers in one example market.
B2B buyers research for months, bring several people into the decision and rarely search in big numbers, so the account has to learn from the leads your sales team qualifies, not from every form. The guide builds one account in the order that works: send qualified leads and won orders back to Google, judge spend over the sales cycle, start on exact match with bids set by hand, keep job seekers and students out, run ads by sales territory, then deal with distributors bidding on your brand and the buying group behind each deal.
Chapters publish one at a time. Start with Chapter 1, on tracking, because a lead Google can't follow to the order teaches it the wrong buyer.
Open the Guide →Education
Schools, colleges and training programs that recruit students who pay tuition for years.
Google Ads for Education
A sixteen-chapter guide for schools that recruit students anywhere in the US: private K-12 schools, colleges and community colleges, trade and career schools, and online programs, with real searches, ads, websites and reviews from twelve schools in one example market.
Families research a school for months, book the tour on one site and apply on another, and pay tuition for years. The guide builds one account in the order that works: track the inquiry wherever it happens, send enrolled students back to Google, start on program searches with exact match and bids set by hand, reach teens only through their own searches and their parents, then add YouTube, your Business Profile and AI Max. Bonus chapters cover Google Ad Grants, answering every inquiry fast and the claims a school ad can make.
Chapters publish one at a time. Start with Chapter 1, on tracking, because an inquiry Google can't see on the next site teaches it nothing.
Open the Guide →Property Management & Housing
Property managers and apartment communities that win owners to manage for and renters to fill the units.
Google Ads for Property Management
A sixteen-chapter guide for property managers and apartment communities anywhere in the US: residential managers, HOA and condo management firms, and apartment communities, with real searches, ads, websites and reviews from twelve property advertisers in one example market.
A property manager advertises to two people who want different things. Owners and boards choose a manager for years; renters want a place this season, and Google puts rental ads under its housing rules. The guide builds one account in the order that works: send signed management agreements back to Google, give owners a page made for them, sort renter searches out of owner keywords, start on exact match with bids set by hand, then add a leasing campaign that follows the housing rules, weigh listing sites against Google Ads, and win HOA and condo boards.
Chapters publish one at a time. Start with Chapter 1, on tracking, because a form Google can't follow to a signed owner teaches it to find more tenants.
Open the Guide →Franchises
Franchise locations and the franchisors who run ads for them, one brand shared by many owners.
Google Ads for Franchises
A sixteen-chapter guide for franchisees and franchisors anywhere in the US: home services, fitness and wellness, and kids' education franchises, with real searches, ads, websites and reviews from nine franchise locations in one example market, plus three franchisor recruiting sites and 21 franchise disclosure documents.
A franchise location advertises under a shared brand name, inside a territory Google knows nothing about, and its ads may be run by the franchisor, the owner, a brand fund or an appointed agency. The guide builds one account in the order that works: track calls by location, send clicks to the location's own page, draw the territory in ZIP codes, start on exact match with bids set by hand, then settle who runs the ads and who owns the account, who bids on the brand name, and how franchisors advertise for new owners.
Chapters publish one at a time. Start with Chapter 1, on tracking, because one shared phone number can't tell anyone which location earned the lead.
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