Industry Guide · 12 of 14 chapters published
Google Ads for Dentists, in the Order That Works.
Fourteen chapters that walk a dental practice through Google Ads the way we build real accounts: measure the right things first, win the searches that book patients, then scale. Written for practices anywhere in the country, with real examples from the Phoenix and Scottsdale market.
The Fourteen Chapters, In the Order You Build Them
Each chapter builds on the one before it. New practices should read them in order.
Measure
Know what a new patient is worth before you buy one
Build
Find the searches that book, and win them
A Better Dental Ad Can Outrank a Bigger Bid
The Best Dental Keywords Are the Ones Your Patients Actually Type
Protect the Dental Searches You Know. Then Go Find the Ones You Don't.
The Top of the Page Is Worth Paying For. Just Not at Any Price.
Your Best Dental Ad Is Already Written. It's on Your Website.
Launch
Get the settings right before the first click
Scale
Reach further, once the account has something to teach Google
Performance Max Is Only as Smart as the Account You Hand It
Demand Gen Finds Patients Before They Search, If Your Budget Can Keep Up
Most Dental Patients Pick From the Map. Make Sure You Are On It.
AI Max
Dentistry
The chapter only a dental practice needs
A Dentistry-Only Chapter
The Rollout, Month by Month
The order matters as much as the campaigns. Each step waits until the one before it has taught Google something.
Isolation, brand and Local Services Ads
Exact match on the searches you know will book, your own name, and pay-per-lead local ads.
Exploration
Broad match with a target CPA, once Isolation brings in about 30 quality conversions a month.
Performance Max
Every Google channel, once the account has real conversions to learn from.
Demand Gen
YouTube and display, to meet patients before they search.
AI Max
Google's newest automation, only after everything else is working.
How to Use This Guide
Starting from scratch?
Read the chapters in order. Each one assumes the one before it is done.
Chapter 01 →Already running ads?
Check your conversion tracking and your campaign settings first. Most existing accounts go wrong there.
Chapter 09 →Real market, any practice
The examples come from dental practices advertising in Phoenix and Scottsdale. The method works anywhere in the US.
Chapter 05 →Or Have Us Build It
For Your Practice
Every dental account we take on follows this guide, in this order. That is what our Google Ads management looks like.
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