eCommerce Marketing That Turns Browsers Into Buyers

We handle paid social, PPC, creative production, conversion optimization, and retargeting, so your store doesn't just get traffic, it gets customers who actually buy.

BrandRocket mascot surfing while carrying a shopping bag

We run and connect the platforms you already sell on

The Numbers Our Clients Took to the Bank

Sustainable growth doesn't happen by accident. Here's what it looks like when it's engineered.

TT
Tile Tools
Tile & masonry tools (Shopify)

Revenue doubled year-over-year at roughly 5× ROAS

eCommerce2.5 yrs
ST
Sawyer Twain
Luxury game-room furniture

~21× ROAS, up from roughly 8× the prior year

eCommerce2026
TR
True Rescue
Safety & rescue equipment

Q1 revenue tripled, ROAS doubled, B2B leads close at 37%

eCommerceSince 2023

Anyone Can Spend Your Budget. Growing Your Store Is the Hard Part.

You've hit the ceiling: spending more, but new-customer growth has plateaued. Here's what's usually going on under the hood.

The PMax Black Box

Your account leans on automated campaigns that chase the easy wins, mostly people already about to buy from you. That's not growth, that's harvesting.

Real cost: Budget spent buying customers you'd have gotten anyway.

ROAS That Hides the Truth

A “4x ROAS” looks great until you back out product cost, shipping, and returns. Plenty of “winning” campaigns quietly lose money.

Real cost: You scale the exact campaigns eating your margin.

Systems That Don't Talk

Your store, ad platforms, and inventory don't share data, so spend pushes out-of-stock products and starves your real winners.

Real cost: Wasted budget and a broken buyer journey.

Most Agencies Just Harvest the Demand You Already Earned.

Branded search and set-and-forget PMax scoop up people who were already going to buy from you, then take credit for the sale. That's not growth. It's a toll booth on your own traffic.

What most agencies do

Harvest existing demand

Bid on your own brand, lean on automation, and report a shiny ROAS built almost entirely on customers who already knew you. Spend more, and the “growth” flatlines the moment you do.

What we do

Create new demand

We go get people who don't know you yet, prove the offer to cold audiences, and build a system that adds new customers instead of re-billing the ones you had. That's growth you can actually scale.

How We Actually Scale a Store

Systematic, predictable, profitable. No guesswork, no set-and-forget.

01

We Start With Your Margins, Not Your Clicks

Before we touch a campaign, we dig into your real numbers, product margins, LTV, and where budget leaks on low-value clicks, then build around what actually makes you money.

02

We Fix the Plumbing, Not Just the Ads

We move you off set-and-forget PMax, diversify beyond branded search, and fix the tracking and feed issues quietly breaking your customer journey.

03

We Bring You the Next Move

Weekly alerts, monthly action plans, quarterly reviews. You get a partner who shows up with the next idea before you have to ask.

How It Works

Three steps from stuck to scaling profitably.

1

Get Your Free Growth Plan

We scan your store and market and hand you a real plan with real findings, no strings, no pitch deck.

2

We Build & Launch the Engine

Feeds, ads, creative, landing pages, and tracking, all set up, tested, and live. You approve the plan; we run it.

3

Profitable Sales Flow In

More of the right customers buy, and you see it where it counts: revenue and margin, not just traffic and clicks.

Get Your Free Growth Plan

Everything You Need to Scale Profit

A full suite built to work together, so your store gets customers, not just clicks.

Paid Advertising

Google, Meta, Amazon, and wherever your buyers scroll, managed to capture demand and drive profitable sales.

Shopping & Feed Management

Product feeds, Merchant Center, and Shopping campaigns optimized so the right products show to the right shoppers.

Conversion Rate Optimization

Turn more of the traffic you already pay for into buyers, instead of paying for even more traffic.

Creative Production

Scroll-stopping ad creative and product visuals that actually sell. The opposite of AI slop.

Business Intelligence

We dig through the data to find your real profit drivers, and the money leaks draining them.

Conversion Tracking

Tracking set up right, so every dollar of revenue traces back to exactly what earned it.

See Where Your Next Jump in Revenue Is Hiding

Get Your Free Growth Plan →

From Launch to Market Leader: Growth That Scales

Your store needs different strategies at different stages. We optimize for where you are now and where you're headed, so growth is profitable at every level.

01

Launch

Discover which products actually sell profitably. We test your product mix strategically to find winners fast, so you build momentum without wasting budget.

02

Ramp

Accelerate growth by capturing your entire addressable market while optimizing every conversion touchpoint. Exhaust current demand profitably before scaling wider.

03

Expand

Reach tomorrow's customers today. We build brand awareness with future buyers and gather full-funnel data to optimize your entire customer journey.

04

Sustain

Own your category by building brand dominance. Maintain growth momentum through consistent visibility that keeps you top-of-mind with every potential buyer.

That 4x ROAS? Let's See What You Actually Keep.

ROAS looks great until you back out product cost, and it misses the real win: repeat customers. Drag the sliders and watch first-order vs lifetime profit.

$10,000
4.0x
45%
2.5x
First order only
$8,000
profit on order one
Over the lifetime
$35,000
at 2.5 orders/customer
$35,000/mo
real lifetime profit after ad spend · $420,000/yr

Smart brands lose a little on the first order to win big on the second, third, and fourth. We plan for lifetime value, not just the first click.

Plugs Into the Tools You Already Run

Your store, ad platforms, email, and analytics finally sharing the same data, so spend follows what actually sells.

Shopify
Klaviyo
Google Analytics
Meta
HubSpot

See the Numbers, Understand the Story

You'll receive detailed performance dashboards AND personalized video updates that break down what the data means for your business. No jargon, no metric salad — just clear explanations of whether your ads are making money or wasting it.

Performance — This Month
312
Leads
$41
Cost / Lead
4.8x
ROAS
Your monthly walkthroughA short Loom, in plain English
BrandRocket mascot leaning on the dashboard

Hear It Straight From Our Clients.

Short videos from the business owners we've worked with.

2:55
Teal Cooper
VendiBean
7:38
Pavel Sukhobok
Potomac Debate Academy
12:56
Stacy Reese
Freckled Frog Dance Studio
6:18
Jason Beers
Crescent Roots Psychological Services

Questions? We've Got Straight Answers.

Anything we didn't cover? Ask when you request your free Growth Plan and we'll give it to you straight.

1Why would I pay for eCommerce marketing instead of doing it myself?
You could learn Google Shopping feeds, Facebook ad creative, conversion rate optimization, retargeting strategies, and constantly changing platform algorithms. Or you could focus on sourcing better products, improving margins, and growing your business while we handle the marketing that actually drives sales.
2What separates good eCommerce agencies from bad ones?
Good agencies focus on profitable growth, optimizing ads, creative, conversion rates, and user experience to actually improve your bottom line. They report on revenue and ROAS, not just traffic. Bad agencies celebrate clicks and sessions while your profit margins shrink. If an agency won't show you how their work impacts profit, find a different agency.
3Do you require long-term contracts?
We ask for a 3-month commitment for ongoing eCommerce services. Here's why: meaningful optimization takes time. We need to test ads strategically, optimize your site experience, refine product feeds, and collect performance data. Agencies offering no commitment typically expect high turnover, which says a lot about their results.
4Who owns the data and creative?
You do. Everything we create, ad copy, images, videos, product feeds, campaign data, customer insights, belongs to you. We won't hold your assets hostage if you decide to leave or manage campaigns yourself. It's your store, your budget, your data.
5Do you restrict access to my accounts?
Never. You get full admin access to your Google Ads, Facebook Ads Manager, Google Merchant Center, and any other platform we manage. It's your money, your campaigns, your data, you should be able to see everything, anytime.
6Is your fee based on how much I spend each month?
No. We charge flat monthly rates based on service level and campaign complexity, not a percentage of ad spend. This keeps pricing predictable and eliminates any incentive to push higher budgets that don't improve ROAS. We win when your campaigns are efficient and profitable, not when they're expensive.
7How much should I be spending on advertising to work with you?
It depends on your market, but generally we recommend at least $3,000/month in ad spend for effective eCommerce marketing. National campaigns typically require budgets on the higher end, while regional or niche products can work with less. Below that, most of your budget goes toward testing without enough left to scale what's working.
8Do you specialize in eCommerce for a certain industry?
No, we work with online stores across many product categories including fashion, beauty, electronics, home goods, supplements, tech gadgets, and more. We don't niche down because the fundamentals of profitable eCommerce marketing work across industries. What changes is the targeting, creative, and pricing strategy, not the core optimization process.
9Do I need to set up new advertising accounts for you?
Nope. We work directly in your existing accounts, Google Ads, Facebook, Google Shopping, all of it. You just grant us admin access and we manage campaigns from there. Everything stays under your store name and billing. You maintain full ownership and can see everything we're doing in real time.
10How will I know if my eCommerce marketing is working?
You'll get detailed email reports showing campaign performance plus Loom video walkthroughs where we explain the results in language you actually understand, no marketing jargon. Revenue, ROAS, conversion rates, all of it. You stay fully informed through email and video updates, not endless status meetings that interrupt your day.
11Are there hidden fees I should know about?
No hidden fees. Our monthly rate covers campaign management, strategy, creative production, optimization, reporting, video updates, and communication. We don't charge separately for emails, questions, or updates. Additional costs are limited to your ad spend (paid to the platforms) and optional services outside our standard scope that we'd quote clearly beforehand.
12What's the timeline to launch campaigns?
Typically 1-2 weeks from when you decide to move forward. We'll do your free Growth Plan first, present our recommendations, and if you approve, we get to work immediately. Timeline depends on getting account access, optimizing your product feeds, any creative assets we need to create, and platform setup, but we don't waste time with drawn-out onboarding.

Ecommerce Insights

The Latest for Online Stores

View all resources →
A long chain of dominoes toppled left to right but halted one tile short of the end, the final tile still standing under warm amber light - a checkout that runs almost to completion, then stops.Ecommerce

Ecommerce

They Added It to the Cart. Your Checkout Talked Them Out of It.

Seven in ten shoppers abandon at the last step. Checkout is where you lose the customers you already won - and every leak is fixable.

Grant Mercer10 min readJul 28, 2026
A delivery cargo bike loaded high with neatly wrapped packages on a warm-lit dusk street - one order made much bigger.Ecommerce

Ecommerce

You Don't Need More Traffic. You Need a Bigger Cart.

Average order value is the cheapest lever in your store - the same customer, spending more per order. Here's how to raise it.

Grant Mercer9 min readAug 1, 2026
A lone directional signpost at dusk with one arm lit warm amber, pointing the way against a deep teal sky - a store's homepage routes shoppers to the right product.Ecommerce

Ecommerce

Your Homepage Routes. Your Product Page Sells. Most Online Stores Get Both Wrong.

A store isn't one long landing page. The homepage routes; the product page sells - and most online stores get both jobs wrong.

Grant Mercer11 min readJul 27, 2026
An open cardboard shipping carton on a warehouse floor, packed and heaped with banded stacks of banknotesEcommerce

Ecommerce

You Did Not Lose the Money. You Turned It Into Inventory.

Your profit and loss says you made money. Your bank account disagrees. Both are right, and the gap between them is sitting on a shelf in your stockroom.

Grant Mercer12 min readSep 10, 2026
A plain cardboard parcel on a stone doorstep at dusk with an official ruled demand form and a red stamp draped across it, lit by a porch lampEcommerce

Ecommerce

Your International Customer Got a Second Bill at the Door.

Do you have to charge VAT and duties on international orders? In the UK, EU and Canada the answer is increasingly yes, and collecting at checkout is now your job. The thresholds that matter, how to price landed cost, and which countries are worth shipping to at all.

Grant Mercer11 min readSep 4, 2026
A warm kraft box with an embossed maker's emblem being slid into a plain unmarked shipping mailer, the emblem disappearing under the gray wrapperEcommerce

Ecommerce

You Sell on Amazon. Amazon Owns the Customer.

Selling on Amazon vs your own website is not a choice between platforms. The marketplace rents you demand and keeps the customer, so here is what each one really costs and how to run both without the marketplace quietly becoming the whole business.

Grant Mercer12 min readSep 3, 2026

Get the Growth Strategy That Turns
Traffic Into Actual Revenue

Your free Growth Plan shows exactly where your store is leaking money, and how we'd turn more of your traffic into buyers. No strings.

Get Your Free Growth Plan →