BC
Brenner Chiropractic
Single-location chiropractic
966 patient inquiries across a 3.5-year, two-channel program
Your Google Ads Should Pay for Customers. Not Clicks.
Work with a Google Ads agency that optimizes for what actually matters, profitable customer acquisition, not impressive metrics that don't deposit into your bank account.
A Full-Service Google Ads Team, Without the Full-Service Markup
We run every piece of your Google Ads, from keyword research and campaign structure to bidding, creative, and revenue tracking. One team, one bill, no finger-pointing.
Search That Finds Buyers, Not Browsers
- Google-certified specialists in your account daily, not a quarterly check-in
- Cross-account data informing every bid, keyword, and budget call
- Aggressive negative-keyword pruning so you stop paying for junk clicks
- Constant A/B testing across keywords, copy, and landing pages
We optimize for the searches that turn into customers, and kill the ones that just burn budget.
We Don't Just Run Ads. We Tie Them to Revenue.
- Conversion tracking and offline conversion imports wired to your CRM
- Multi-touch attribution from first click to closed-won
- Landing page CRO so more of your paid traffic actually converts
- Reporting that connects ad spend straight to pipeline and revenue
Most agencies stop at “leads.” We follow the money all the way to the deal.
We Actually Speak Your Buyer's Language
- Real experience with long, 60-120+ day B2B sales cycles
- Value-based bidding using actual deal values, not guesses
- Account-based targeting aligned to the accounts you want
- Messaging built for your buyer, not a template from another industry
A “lead” means nothing if it never turns into pipeline. We optimize for the ones that do.
See the Money Your Google Ads Are Leaving on the Table
Every free Growth Plan digs through your account and surfaces the exact keywords, bids, and placements quietly wasting spend, plus the ones sitting there ready to scale.
Keywords
27 opportunities found
Ads
12 opportunities found
Account Opportunities+53 found
Display
3 opportunities found
Bids
11 opportunities found
Search Term Intelligence
Google Spends Your Budget on Searches You Never Chose. We Check Every One, Every Morning.
Google matches your ads to dozens of searches a day that you never picked as keywords. Some are your next customer. The rest are spending your budget. Every morning we sort them, so your money keeps going to buyers.
- 1Capture
Every Search, on Your Desk by Breakfast.
Every search that triggered your ads yesterday, pulled into one place each morning.
- 2Screen
We Know What You Sell. Google Is Still Guessing.
Each search is checked against your products, your real buyers, your competitors, and every call you've already made.
- 3Decide
Junk Gets Blocked. Judgment Calls Come to You.
Real buyers keep running. Clear waste is blocked for that exact search only. The close calls land in one short list for you.
- 4Protect
Your Brand and Your Best Leads Are Off-Limits.
Your brand name, searches that brought in leads, and anything you've chosen to keep are never blocked without a person deciding.
- 5Report
Nothing Changes in Your Account Without You Seeing It.
A short email whenever something is blocked or turned back on.
Day one for a rehab equipment maker: a $535 search for a product they don't even sell. Blocked the same day.
Real Campaigns. Real Numbers. Real Businesses.
We didn't build our reputation on enterprise logos and giant budgets. We built it helping small businesses grow profitably, one campaign at a time.
TT
Tile Tools
Tile & masonry tools (Shopify)
Revenue doubled year-over-year at roughly 5× ROAS
CR
Crescent Roots
Multi-therapist psychology
From broken measurement to a predictable lead engine
VideoRead (PDF) →
Do the Math on Your Google Ads Spend
Every click has a price and every customer has a value. Drag the sliders to see what your spend turns into, and what you're really paying per customer.
$5,000
$4.00
4%
$500
Clicks / month
1,250
$4 per click
New customers / mo
50.0
$100 per customer
$25,000
revenue / month · 5.0x return on ad spend
These are your numbers, not a promise. Our job is to push conversion rate up and cost per customer down until the math works in your favor.
Hear It Straight From Our Clients.
Short videos from the business owners we've worked with.
2:55
Teal Cooper
VendiBean
7:38
Pavel Sukhobok
Potomac Debate Academy
12:56
Stacy Reese
Freckled Frog Dance Studio
6:18
Jason Beers
Crescent Roots Psychological Services
No Games. No Middlemen. No Surprises.
We're not the biggest agency you'll talk to. We're the one that answers the phone, tells you the truth about your numbers, and doesn't nickel-and-dime your budget.
You Work With the Person Doing the Work
No account-manager telephone game, no junior learning on your dime. 25+ years of hands-on experience, working directly on your account.
Flat Fee. Full Access. You Own Everything.
We don't take a percentage of your ad spend, so we've got zero incentive to inflate your budget. You own the account, the data, and the creative, and you can log in anytime.
Reporting You'll Actually Watch
Short Loom videos in plain English: what we did, what it cost, what it made. No dashboard archaeology, no standing meetings that eat your week.
Six Ways We Turn Google Ads Into Revenue
Whatever mix your business needs, we run it in-house. No outsourcing, no junior account managers learning on your dime.
Google Search Ads Management
Search is where buyers tell you exactly what they want. We build campaigns that show up for those searches, then cut them down relentlessly until every dollar is pulling its weight.
What's included:
- Keyword research by intent (commercial, not just curious)
- Tight ad-group structure so your ads actually match the search
- Responsive Search Ads tested in rotation, not set-and-forget
- Smart bidding tuned to your real targets (tCPA, tROAS)
- Negative keywords that kill junk clicks before they cost you
- Weekly search-term mining for new profitable keywords
Where it shines: Capturing people actively searching for what you sell, right now.
Performance Max (PMax) Campaigns
PMax is Google's black box: powerful, but happy to spend your money on garbage if nobody's watching. We put guardrails on it so it works for you, not for Google's take rate.
What's included:
- Asset groups fed with audience signals from your CRM
- Search themes built from your highest-performing keywords
- Creative tested across image, video, and text combinations
- New-vs-existing customer controls to protect your margins
- First-party audience integration (Customer Match, CRM lists)
- Reporting that pries the box open by asset group and network
Where it shines: Scaling past search without letting the algorithm run wild.
Display & Remarketing Ads
Most people don't buy on the first visit. Display and remarketing keep you in front of the ones who left, without dumping budget into junk placements no human ever sees.
What's included:
- Audiences from in-market, affinity, and custom intent segments
- Responsive display ads with creative that isn't an eyesore
- Sequential retargeting based on where they are in the journey
- Demand capture and demand generation kept cleanly separate
- Aggressive placement exclusions to protect your brand
- Frequency caps so you stay present, not annoying
Where it shines: Staying top of mind through long B2B sales cycles.
Google Ads Audit & Strategy
Before we touch anything, we find out where your account is bleeding. A real audit, not a sales pitch with a scary number at the end.
What's included:
- Full account structure and campaign teardown
- Search-term and keyword waste review with dollar figures
- Ad and creative check against real performance benchmarks
- Landing page conversion analysis, not just ad-side blame
- Competitive read from auction insights
- A prioritized 90-day roadmap that's yours to keep either way
Where it shines: Anyone spending real money on Google Ads who wants an honest second opinion.
YouTube Ads
YouTube is where demand gets created before anyone types your product into search. We run video that builds real interest, and track it back to pipeline instead of hand-waving about “awareness.”
What's included:
- In-stream, in-feed, and Shorts campaigns
- Bumper ads that land the point in six seconds
- Custom audiences built from your CRM and site visitors
- Remarketing sequences for viewers who actually watched
- Creative direction, not just uploading whatever you have
- Brand-lift and incrementality measurement
Where it shines: Building demand in your market before buyers are ready to search.
Google Shopping Ads
For product businesses, Shopping is where the money is, but only if your feed is clean and your products are segmented by what actually makes you money.
What's included:
- Product feed optimization (titles, attributes, GTINs)
- Standard Shopping, PMax Shopping, and free-listing setup
- Merchant Center management and policy fixes
- Segmentation by margin and performance, not just category
- Dynamic remarketing for cart abandoners and past buyers
- Creative testing (lifestyle images vs product-only)
Where it shines: eCommerce brands with clear SKUs and margins worth protecting.
Ready to Scale Your Google Ads Campaigns?
Get Your Free Growth Plan →Great Results Aren't Luck. This Is the Work.
Every account gets the same discipline: find the waste, protect the winners, and keep hunting for the next one.
We Match the Plan to Your Stage
Product-market fit, scaling, or defending share? Where your business sits decides which campaign types and budget splits we lead with.
No one-size playbook copied from another client, the plan fits where you actually are.
We Find the Leaks First
Before we scale anything, we hunt wasted spend across search terms, keywords, placements, devices, geography, and dayparts.
The goal for the first 30 days is simple: stop the bleeding before we pour in more budget.
We Protect Your Winners
Once a keyword proves it converts profitably, it gets its own campaign and budget.
That way your best terms aren't fighting your weaker ones for spend and impression share.
We Keep Expanding
Ongoing search-term mining and audience testing keeps the account finding new profitable territory.
Instead of just defending what already works, we're always looking for the next win.
Everything Your Google Ads Campaigns Should Include (And Probably Don't)
If we missed something, challenge us during your free Growth Plan. We know Google Ads inside and out, if there's a feature or tactic that could help your business, we're using it.
Targeting & Audiences
Remarketing Lists for Search Ads (RLSA)
Custom YouTube Audiences
In-Market & Affinity Audiences
Customer Match from your CRM
Geographic & Location Targeting
Device & Demographic Bid Adjustments
Keywords & Bidding
Keyword Research & Expansion
Single Keyword Ad Groups (SKAGs)
Match-Type Strategy (no broad-match bleed)
Negative Keyword Pruning
Smart Bidding (tCPA / tROAS)
Budget Pacing Across Campaigns
Creative & Testing
Responsive Search Ad Testing
Ad Copy A/B Testing
Every Ad Extension, Fully Built Out
Display & Video Creative Refresh
Landing Page CRO
New Google Ads Betas
Tracking & Reporting
Conversion Tracking Setup
Offline & Enhanced Conversions (CRM)
Call Tracking for Phone Leads
Quality Score Improvement
Day-Parting to Your Best Hours
Tailored Dashboards + Loom Reporting
Google Ads Agency FAQs
If we somehow didn't answer your question yet, we definitely want to hear it when you get your free Growth Plan.
1What makes a good Google Ads agency?
Choose an agency with proven Google Ads experience relevant to your business—case studies and reviews showing they've delivered measurable results for companies similar to yours. Ask about their optimization process, how they allocate budget, and whether they focus on profitable customer acquisition or just traffic. Red flags to avoid: restricted account access, vague explanations of strategy, percentage-based pricing that incentivizes higher spend regardless of results. Find a partner who's transparent, treats your budget carefully, and optimizes for revenue—not just activity that looks impressive in reports.
2How does Google Ads actually work?
Google Ads lets you show ads to people searching for what you sell. You bid on keywords relevant to your business, and when someone searches those terms, your ad can appear in Google's search results. You only pay when someone clicks your ad—that's why it's called pay-per-click (PPC). Your cost per click depends on two main factors: how competitive the keyword is and how relevant your ad and landing page are to the search. Better ads with relevant landing pages cost less per click. You control your budget completely—set daily, weekly, or monthly spending limits, and adjust anytime. When done right, Google Ads becomes a reliable customer acquisition channel.
3Do you require long-term contracts?
We ask for a 3-month commitment for ongoing Google Ads management. The reason is simple: meaningful optimization takes time. We need to launch campaigns, test targeting and creative, gather performance data, and refine based on actual results. That process takes roughly 90 days. Month-to-month contracts sound flexible, but they usually signal an agency expects clients won't stick around—which raises questions about their confidence. We'd rather invest three months building profitable campaigns than offer no commitment because we anticipate dissatisfaction. After 90 days, you'll have clear data on whether we're worth keeping.
4Do I own the creative and data you create?
Absolutely. Everything we create is yours—ad copy, graphics, videos, audience lists, campaign data, all of it. We're not the type to hold your assets hostage when you want to leave. All creative work we produce and all data generated from your campaigns belongs to you. We manage your account and optimize performance, but ownership stays with you completely. If you decide to part ways with BrandRocket, you keep everything we built. No drama, no “actually that's ours,” no holding your stuff for ransom.
5Can I see my Google Ads account anytime I want?
Absolutely. You maintain full administrative access to your Google Ads account at all times—2am, during lunch, whenever. We never restrict your access. We operate with shared permissions—you give us what we need to optimize campaigns, but you're always in control. Check performance daily, weekly, or never—your choice. Agencies that restrict account access are usually hiding something. We're not, so we don't.
6How do you structure your pricing—percentage of spend or flat fee?
Typically flat monthly rates, not a percentage of ad spend. For most businesses, we charge based on service complexity and campaign scope—keeping pricing predictable and removing any incentive to inflate your budget unnecessarily. Percentage-based pricing creates the wrong incentives. If we earn more when you spend more, we're financially motivated to increase budgets—even if higher spending doesn't improve results. That's a conflict of interest. Flat rates align better: we succeed when your campaigns are efficient and profitable, not when they're expensive. For very large accounts with substantial ad budgets, we may use percentage-based or hybrid pricing. We'll discuss the fairest structure for your situation during your free Growth Plan.
7What's the minimum ad budget to work with BrandRocket?
We typically work with businesses spending at least $3,000/month on Google Ads to start. There's no strict maximum, but there is a practical minimum for Google Ads to work effectively. Google Ads needs sufficient budget to gather meaningful data, test different approaches, and optimize based on performance. Below that, you're often spending more time learning what doesn't work than scaling what does. That budget gives us enough to test targeting strategies, refine ad creative, and demonstrate profitable customer acquisition—not just expensive trial and error.
8Will Google Ads work for my specific business?
Probably yes. We've managed Google Ads campaigns across many industries—SaaS, e-commerce, local services, B2B, professional services, and more. If people search Google for what you sell, Google Ads can work. The core principles of successful Google Ads are universal: reaching the right people, with the right message, at the right time. What changes is the execution—targeting strategy, ad messaging, landing page approach. We customize tactics to your business, not force-fit a template from another industry. If your industry has unique challenges, we learn them quickly. Our value isn't claiming to be experts in your niche before we meet—it's understanding your business deeply and applying proven Google Ads strategies to drive results.
9Should I create a new Google Ads account or use my existing one?
We prefer working in your existing Google Ads account. No need to create anything new or migrate data—we plug directly into what you already have. Using your existing account means we keep all your historical campaign data, performance metrics, and audience insights. This context helps us optimize faster instead of starting from zero. You also maintain ownership and control—everything stays in your account. The only exception is if your account has serious issues—policy violations, account restrictions, or fundamental structural problems that are easier to rebuild than fix. We'll identify that during your free Growth Plan if it applies.
10How often will I get updates on campaign performance?
You receive regular email reports with detailed performance metrics, plus personalized Loom video updates where we walk through what's happening in plain English—what's working, what we're optimizing, and what it means for your business. The emails give you the data. The Loom videos provide context and explanation without jargon or confusion. You stay completely informed through transparent reporting without needing meetings or calls that interrupt your day.
11Are there any hidden fees or extra charges?
No. Our monthly management rate covers everything—campaign strategy, optimization, reporting, video updates, and all communication. We don't charge extra for emails, questions, or explaining what we're doing—that's just part of the job. The only additional costs are your actual Google Ads spend (which goes directly to Google) and any optional services outside standard management like landing page development or video production. We'd quote and approve those separately upfront—no surprises.
12Can I add more platforms or services as we work together?
Yes. Begin with Google Ads and add platforms strategically as it makes sense—Facebook, LinkedIn, Instagram, or wherever your customers spend time online. We don't force multi-platform strategies before proving single channels work. Once Google Ads delivers profitable results, expanding to additional platforms can scale customer acquisition faster. We'll recommend the right timing and platforms based on your goals and budget, not our sales targets.
13How quickly can we start running Google Ads?
We can typically launch within 1-2 weeks from our kickoff call. That gives us time to understand your business properly, audit any existing campaigns, set up tracking correctly, and build strategic campaigns—not just rush generic ads live. Agencies promising same-day starts usually launch templated campaigns without understanding your business first. We'd rather invest a week setting things up right than waste months fixing preventable mistakes. Ready to get started? Request your free Growth Plan and we'll get you on the calendar.
The Audit Series
What We Find in Real Google Ads Accounts
01Conversion Integrity
Google Is Optimizing Toward the Wrong Thing. You Told It To.
We reviewed 66 Google Ads accounts. Primary vs secondary conversions is the setting that decides what Google hunts for, and it is almost always wrong.
02Conversion Volume & Readiness
You Don't Have Enough Conversions to Automate Yet
Smart Bidding learns from your conversions. Below 30 a month in a campaign it is learning from noise. What to run instead, and how to tell when you are actually ready.
03GA4, GTM & the Tag Layer
Three Analytics Accounts and a Tag That Never Fires
Duplicate tags, an empty GTM container, GA4 metrics you never imported. The measurement layer underneath Google Ads, and how to check yours in twenty minutes.
04Acquisition Economics
You Cannot Set a Target CPA You Have Never Calculated
Google asks you for a number and most people guess. Here is how to work out the most you can pay for a customer, from your own margin, close rate and repeat value.
05Account Structure
One Ad Group Is Holding Everything You Sell
Two thirds of the accounts we audit have one ad group holding every keyword. Here is what that costs you in bids, ad copy and reporting, and how to rebuild it.
06Campaign Settings
The Settings Nobody Ever Changed
Presence or interest, search partners, display riding inside a search campaign, and no placement exclusions. Four defaults nobody chose, and what each one costs you.
07Brand Defense
Somebody Else Is Buying Your Name
Competitors can bid on your business name and often do. What a brand campaign actually costs, why it looks better than it is, and when it is genuinely a waste.
08Match Types
Your Budget Is Gone by Noon
Match types decide which searches you agree to pay for. All three have drifted looser than advertisers think, and a loose net spends the day's budget before lunch.
09Quality Score
Quality Score Is a Discount Nobody Claims
Ad rank is your bid times your quality score, so relevance is a discount on every click. Two advertisers, the same search, one paying half as much for a better position.
10Search Terms & Negatives
Nobody Is Reading the Search Terms Report
Every other report shows what you asked for. This one shows what you actually bought. How to read it, the four decisions per term, and how often to do it.
11Impression Share & Auction Insights
You're Winning 40% of the Searches That Matter
Impression share is the closest thing Google Ads gives you to a market share figure. Which of the three numbers to read, why 80% beats 100%, and what Auction Insights tells you.
12Geographic Performance
Half Your Budget Is Going Somewhere You Do Not Serve
There are two maps in every Google Ads account: the one you drew, and the one your money actually bought. How to read the location report and act on it.
13Ad Copy & RSAs
You Filled In Five of Fifteen Headlines
Google gives you fifteen headlines and four descriptions. Most accounts run five and two. What goes in the empty boxes, and the job ad copy is never asked to do.
14Assets & Extensions
The Free Real Estate You Left Empty
Sitelinks, callouts, snippets, images, business name and logo. The space you already paid for, what each one is actually for, and the call asset that quietly stops counting.
15Device & Schedule
You Have Never Checked Which Device Your Leads Come From
Phones and computers convert at completely different rates, and every unsegmented number averages the two together. How to split them, and the one device setting still doing real work under Smart Bidding.
16Demographics & Audiences
What Your Demographics Report Can and Cannot Tell You
Google reports the age, gender and household income of the people converting in your account. Here is what that report shows, and the sample size you need before you are entitled to act on any of it.
17The Landing Page
Your Page Should Look Like the Ad They Just Clicked
Scent match: the headline somebody clicked in your ad is the headline they should land on. Why the homepage is the wrong destination, and how a page that misses raises the price of every click after it.
18Account History
Before You Start Over, Read What Already Converted
An old account is a record of every experiment somebody already funded. What to extract before you rebuild, what earned quality score you can destroy by starting fresh, and the three questions that decide whether the history counts at all.
We Wrote the Google Ads Playbook for Your Industry
Free, chapter-by-chapter guides that show how we build Google Ads for each industry, in the order we launch real accounts.
Google Ads Insights
Fresh from the Google Ads Playbook
Google AdsGoogle Ads
Google Won't Credit a Local Services Lead for a Job You Don't Do. Block It Before the Phone Rings.
Google replaced Local Services Ads lead disputes with automatic credits, and wrong-service or out-of-area calls no longer qualify. The settings that block them.
Google AdsGoogle Ads
Google Ads Will Now Bid to Win Back Customers Who Stopped Buying. Email Them First.
Google's new retention modes bid higher for lapsed customers in Performance Max, Search and Shopping. Email them first, then pay only for the ones it missed.
Google AdsGoogle Ads
Google Moved the Call Button Off Your Map Listing and Onto a Paid Ad.
For most trades, Google took the free call button off map listings on phones and kept it on the ad. Check your trade in 30 seconds and see what Maps ads cost.
Google AdsGoogle Ads
Keyword Planner's Bid Range Isn't What You'll Pay per Click.
We compared Keyword Planner's bid ranges with what 182 keywords actually cost. The median click cost 1.5 times the middle of its range. Budget from the top.
Google AdsGoogle Ads
Google Now Puts Coupons From Your Website Into Your Ads. It Switched That On Without Asking.
Since October 12, Google Ads can copy coupons and deals from your website into promotion assets, and eligible accounts were opted in. What it pulls and how to check.
Google AdsGoogle Ads
Everyone Is Blaming Google's August 17 Change for Lower ROAS. Check These Five Things First.
Two months after Google's August 17 bidding update, nobody has published return data. Five checks tell you whether your lower ROAS is the update or something in your own account.
The Last Google Ads Agency
You'll Ever Need to Hire
Get your free Growth Plan and see exactly where your campaigns are leaking money, before you ever pay us a dime.
Get Your Free Growth Plan →