BC
Brenner Chiropractic
Single-location chiropractic
966 patient inquiries across a 3.5-year, two-channel program
The SEM Agency With More Wins Than Tom Brady
We run campaigns delivering Super Bowl-level performance year after year. Multiple rings of ROI growth, minus the strict dietary restrictions and sleep-tracking obsession.
SEM Optimized For Business Outcomes, Not Busy Work
We manage paid search campaigns that generate actual results—pipeline, opportunities, revenue. Not “impressions served” or “reach achieved” or other metrics that sound productive but mean nothing to your bottom line.
Digital Marketing Winners
25+ years of optimizing paid search campaigns means we've seen every problem, fixed every mistake, and know what works. Your campaigns benefit from over two decades of trial, error, and wins.
The Full Paid Advertising Stack
Google Ads, Facebook Ads, LinkedIn Ads, landing page optimization, conversion tracking—we handle everything paid advertising touches. One team, one strategy, no finger-pointing between vendors.
Creative That Actually Converts
Boring ads get ignored. We create paid search ads, display campaigns, and landing pages that stand out—because “professional” doesn't have to mean “puts people to sleep.”
When Buyers Search, You Show Up First (Not Your Competitors)
The top of the search results is the most valuable real estate on the internet. We put your business there, in front of the people already looking to buy, and keep it there.
You
Adyourbusiness.com/offer
The Solution Buyers Are Actually Searching For
Ready-to-buy searchers land on you first, on the page built to convert them.
Adcompetitor-a.com
Competitor A — Generic Landing Page
Paying more per click, sending traffic to a slower, weaker page.
competitor-b.com/blog
Competitor B — Organic Result
Stuck below the fold, out of the buyer’s line of sight.
Impression shareOwning the auction
#1
Average positionTop of the page
↗
Click-through rateMore clicks, same spend
The Wins Speak Louder Than the Pitch.
We didn't build our reputation on enterprise logos and giant budgets. We built it helping small businesses grow profitably, one campaign at a time.
TT
Tile Tools
Tile & masonry tools (Shopify)
Revenue doubled year-over-year at roughly 5× ROAS
CR
Crescent Roots
Multi-therapist psychology
From broken measurement to a predictable lead engine
VideoRead (PDF) →
Do the Math on Your Paid Search Spend
Every click has a price and every customer has a value. Drag the sliders to see what your spend turns into, and what you're really paying per customer.
$5,000
$4.00
4%
$500
Clicks / month
1,250
$4 per click
New customers / mo
50.0
$100 per customer
$25,000
revenue / month · 5.0x return on ad spend
These are your numbers, not a promise. Our job is to push conversion rate up and cost per customer down until the math works in your favor.
Everything Paid Search Touches, We Manage It
From keyword research to conversion tracking, we manage your entire paid search operation. Need something not listed? Ask during your free Growth Plan—we probably do that too.
Strategy & Research
Campaign Strategy Development
Keyword Research & Selection
Search Intent Analysis
Competitive Analysis
Audience Targeting & Segmentation
Geographic Targeting Optimization
Ads & Creative
Ad Copy Creation & Testing
Landing Page Optimization
A/B Testing Ads & Landing Pages
Ad Extensions Setup
Click-Through Rate Improvement
Remarketing Campaign Setup
Bidding & Budget
Bid Strategy Management
Quality Score Improvement
Negative Keyword Management
Search Term Mining
Budget Allocation & Pacing
Cost Per Acquisition Reduction
Return On Ad Spend Maximization
Account Structure Optimization
Campaign Expansion Strategy
Tracking & Reporting
Conversion Tracking Implementation
Conversion Rate Optimization
Performance Monitoring & Reporting
Attribution Tracking Setup
Call Tracking Implementation
Lead Quality Analysis
Sales Enablement Integration
Monthly Performance Reviews
Quarterly Strategy Planning
How We Actually Optimize Your Account
No black box, no “trust us.” Here's the exact discipline every account gets, month after month.
1
Audit and Find the Waste
We dig through your entire account and surface exactly where budget is leaking, junk clicks, dead keywords, weak landing pages, and the opportunities sitting there untouched.
2
Restructure Around Buyer Intent
We rebuild your campaigns around how your customers actually search, so the right ad shows for the right query instead of paying for traffic that never converts.
3
Test Relentlessly
Ads, keywords, bids, and landing pages, all tested against each other. We keep what earns and cut what doesn’t, every single week.
4
Scale What Works
Once something proves it makes money, we pour budget behind it, then go hunting for the next winner. Growth on purpose, not by accident.
Search Term Intelligence
Google Spends Your Budget on Searches You Never Chose. We Check Every One, Every Morning.
Google matches your ads to dozens of searches a day that you never picked as keywords. Some are your next customer. The rest are spending your budget. Every morning we sort them, so your money keeps going to buyers.
- 1Capture
Every Search, on Your Desk by Breakfast.
Every search that triggered your ads yesterday, pulled into one place each morning.
- 2Screen
We Know What You Sell. Google Is Still Guessing.
Each search is checked against your products, your real buyers, your competitors, and every call you've already made.
- 3Decide
Junk Gets Blocked. Judgment Calls Come to You.
Real buyers keep running. Clear waste is blocked for that exact search only. The close calls land in one short list for you.
- 4Protect
Your Brand and Your Best Leads Are Off-Limits.
Your brand name, searches that brought in leads, and anything you've chosen to keep are never blocked without a person deciding.
- 5Report
Nothing Changes in Your Account Without You Seeing It.
A short email whenever something is blocked or turned back on.
Day one for a rehab equipment maker: a $535 search for a product they don't even sell. Blocked the same day.
SEM Support That Adapts To Your Business
Need full campaign management? Just strategic advice? A one-time audit? We offer multiple options because what works for a startup doesn't work for an enterprise (and vice versa).
Most Popular
Ongoing SEM Management
Full-service SEM without the full-service headcount. We manage strategy, execution, optimization, and reporting—so your team can focus on closing deals instead of babysitting campaigns.
One-Time SEM Audit
Complete paid search assessment with actionable recommendations. We review your account structure, campaigns, and performance—then deliver a ranked list of what to fix first based on impact.
One-Time SEM Setup
We build your paid search campaigns from scratch—account structure, keyword research, ad creation, landing page optimization, conversion tracking. You get a fully functioning paid search program ready to scale.
Ongoing SEM Consulting
Expert guidance, internal execution. We build your paid search strategy and provide ongoing optimization advice—your team runs campaigns with confidence knowing the foundation is solid.
Dedicated Campaign Project
Need a specific paid search campaign executed? We build the strategy, develop creative, set up properly, launch, and optimize performance—then hand you the keys to a functioning campaign.
Ready To Win Like Brady In The Fourth Quarter?
Get Your Free Growth Plan →One Channel Working? Let's Dominate Them All
We optimize your existing paid search while expanding to social advertising, display campaigns, and converting landing pages—scaling what works across multiple platforms for compound growth.
And many more…
How It Works
Three steps from “we’re wasting money on ads” to paid search that actually pays.
1
Get Your Free Growth Plan
Tell us your website and goals. We scan your account and your market, at no cost, and find where the money’s hiding.
2
We Build the Plan
You get a prioritized paid-search roadmap tied to revenue, not vanity metrics, so you know exactly what we’d do and why.
3
Watch the Pipeline Grow
We run and optimize the campaigns while you get clear reporting and a short monthly walkthrough in plain English.
Single-Channel Marketing Is Like A Band With Only A Drummer
Technically music, but missing something. We coordinate paid search, social advertising, display campaigns, and landing pages—so your channels harmonize instead of competing for solos.
Conversion Rate Optimization
Get more from your existing traffic. We test landing pages, ads, offers, and forms—improving conversion rates so you generate more leads and revenue without spending more on clicks.
Paid Social Advertising
Expand beyond search with Facebook and LinkedIn campaigns. We target your ideal buyers on social platforms—reaching prospects who aren't actively searching yet but need to know you exist.
Retargeting Campaigns
Re-engage prospects who visited but didn't convert. We target people who've shown interest—bringing them back with strategic messaging across search, social, and display platforms.
You Already Paid for the Click. Now Make It Count.
Most landing pages waste the traffic that lands on them. We rebuild yours around your actual buyer, your real customer’s words, and an 18-section CRO framework — so the same ad spend has a fighting chance at producing real leads.
One Page. One Job.
Every page we build targets a single offer and a single action — no nav, no distractions, no leaks. The visitor your ad sent has exactly one thing to do.
Built On Your Buyer’s Words.
We mine real voice-of-customer language so the page sounds like the person you’re trying to win — not like a brochure written by committee.
Cheaper Clicks, Not Just More Leads.
A tight message-match between ad and page lifts your Quality Score — so Google charges you less for the very same clicks. CRO that pays you back twice.
See the Numbers, Understand the Story
You'll receive detailed performance dashboards AND personalized video updates that break down what the data means for your business. No jargon, no metric salad — just clear explanations of whether your ads are making money or wasting it.
312
Leads
$41
Cost / Lead
4.8x
ROAS
Your monthly walkthroughA short Loom, in plain English
Hear It Straight From Our Clients.
Short videos from the business owners we've worked with.
2:55
Teal Cooper
VendiBean
7:38
Pavel Sukhobok
Potomac Debate Academy
12:56
Stacy Reese
Freckled Frog Dance Studio
6:18
Jason Beers
Crescent Roots Psychological Services
Google Ads Questions From The Trenches (Not Marketing Textbooks)
Still confused? Good, that means Google's doing its job of keeping everyone slightly baffled. Ask during your free Growth Plan—no question is dumb except “should I let Google manage my campaigns automatically?” (The answer is no.)
1What's the difference between SEM, SEO, and PPC anyway?
SEM technically means “Search Engine Marketing” (all of it), but in practice everyone uses it interchangeably with PPC because the marketing industry loves making simple things confusing. PPC means “Pay Per Click”—you pay Google every time someone clicks your ad. It's like a vending machine except instead of snacks you get website visitors, and instead of $1.50 you pay anywhere from $2 to $200 per click depending on your industry's desperation levels. SEO is “Search Engine Optimization”—the unpaid method where you optimize your website to rank organically in search results. It's “free” the way owning a dog is free—no direct payment, but significant time and resource investment that adds up quickly. We specialize in SEM/PPC (the paid stuff that works fast) not SEO (the “free” stuff that takes 6-12 months and requires sacrificing content to the Google algorithm gods).
2Why hire an SEM agency instead of doing it yourself?
Because managing Google Ads yourself is like doing your own dental work—technically possible, but probably going to end badly and cost more to fix later. An agency brings years of experience across hundreds of campaigns, so your account benefits from pattern recognition we've developed after seeing every possible way to waste money (and the few ways to actually make it). You get strategy, execution, optimization, and reporting without hiring a full team, learning Google's deliberately confusing interface, or staying up late wondering if “broad match modified” still exists (it doesn't, Google killed it). We handle the hard parts while you handle the “explaining to your board why marketing needs a budget” parts.
3Do you require long-term contracts?
Three months minimum to start, then month-to-month forever after. The initial quarter gives us time to build campaigns, optimize performance, and prove we're worth keeping—not just set things up then watch you leave before anything works. After that first 90 days, no long-term trap. You continue because we're performing, not because some contract forces you to. If an agency needs a year-long agreement from day one, that tells you something about their confidence in delivering results (and it's not good). We just need a quarter to show we're the real deal.
4What happens to my campaigns if I leave?
You keep everything—campaigns, ad copy, landing pages, tracking setups, strategic documentation, keyword lists. All of it. We're not holding your Google Ads account hostage like some agencies do (seriously, who does that?). You paid for it, you own it, you take it with you even if you leave us for an agency that promises “AI-powered revolutionary strategies” that sound suspiciously like regular Google Ads with extra buzzwords. We'll be sad, maybe eat some ice cream, but your campaigns are yours to keep.
5Do I get access to my own accounts?
Of course. We set you up with full admin access because, shockingly, we believe you should be able to see what you're paying for. You can log into Google Ads, analytics, and tracking platforms anytime—whether you trust us completely or want to verify we're not just moving budget around randomly while claiming we're “optimizing.” Some agencies guard account access like it's nuclear launch codes. We think that's weird and slightly suspicious. It's your account, your budget, your business—you should be able to check on things whenever anxiety strikes at 11pm on a Sunday.
6Do you charge a percentage of ad spend?
Depends on your situation. Sometimes yes, sometimes flat fee, sometimes hourly for consulting. We price based on actual work required, not just automatically charge more because you have a bigger budget. Seems weird to charge 5x more for managing $100K/month versus $20K/month when the effort is roughly the same, right? We'll quote clear pricing during your free Growth Plan based on scope and goals—not whatever pricing model extracts maximum revenue from you while we pretend complexity scales linearly with budget (it doesn't).
7What's the minimum monthly ad spend you'll manage?
Around $3,000/month for Google Ads on the low end, up to $1M+ on the high end. Below that minimum, there's just not enough budget for effective testing, optimization, and results—it's like trying to road trip across the country with a half tank of gas. You'll get somewhere, just nowhere near your destination, and you'll run out quickly. We're not exclusively for massive budgets though. If you're spending enough that strategic optimization creates measurable impact instead of just keeping campaigns technically running, we'll make it work.
8Will Google Ads work for my specialized industry?
If people search for what you sell, yes. We've optimized campaigns across dozens of industries—some mainstream (eCommerce, SaaS, professional services), some extremely niche (industrial equipment, specialized B2B services, products we still don't fully understand but successfully market anyway). Unless you're in an industry Google explicitly bans or your monthly search volume is measurable in single digits, we can make it perform. The core strategies remain consistent—target relevant searches, write compelling ads, build converting landing pages, optimize continuously. Your industry might be specialized, but your potential customers still Google things before buying. We help you show up when they do.
9Will you create new ad accounts?
If your current account is salvageable, we'll use it—no need to throw away historical data and quality scores you've spent months building. But if your account looks like a crime scene (paused campaigns from 2019, keywords targeting “free stuff,” ad copy written by someone who clearly hated their job), we can start fresh. We'll audit what you have during our assessment and recommend whether to renovate or demolish. Sometimes accounts just need optimization. Sometimes they need a mercy killing and a fresh start with adult supervision.
10Will I get regular campaign updates?
Yes, and you control the frequency. Some clients want daily performance snapshots like they're checking stock prices during a market crash. Others prefer monthly summaries and only want emergency contact if something's genuinely wrong. We send regular reports and video updates, plus you have dashboard access 24/7 for whenever the urge strikes to check if that 3% conversion rate drop was real or a temporary glitch. Communication level is your call—from “tell me everything always” to “only bother me if something's actually on fire.”
11Do you charge for meetings and calls?
Nope. That would be like your dentist charging you extra to explain what they found during your cleaning—you're already there, why would talking cost more? All communication is included: calls, emails, meetings, emergency “why did this happen?” conversations. We're not tracking minutes and sending invoices for “consultation time” like you accidentally called a psychic hotline. You pay for campaign management. Discussing campaign performance is part of managing campaigns. Crazy concept, apparently.
12I'm ready to start. When can we talk?
Request your free Growth Plan on this page and we'll reach out to schedule a call. We'll review your Google Ads account and discuss what's working, what needs improvement, and how we can help.
Search Insights
The Latest on Search Marketing
Google AdsGoogle Ads
Google Won't Credit a Local Services Lead for a Job You Don't Do. Block It Before the Phone Rings.
Google replaced Local Services Ads lead disputes with automatic credits, and wrong-service or out-of-area calls no longer qualify. The settings that block them.
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Google Ads Will Now Bid to Win Back Customers Who Stopped Buying. Email Them First.
Google's new retention modes bid higher for lapsed customers in Performance Max, Search and Shopping. Email them first, then pay only for the ones it missed.
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Google Moved the Call Button Off Your Map Listing and Onto a Paid Ad.
For most trades, Google took the free call button off map listings on phones and kept it on the ad. Check your trade in 30 seconds and see what Maps ads cost.
Google AdsGoogle Ads
Keyword Planner's Bid Range Isn't What You'll Pay per Click.
We compared Keyword Planner's bid ranges with what 182 keywords actually cost. The median click cost 1.5 times the middle of its range. Budget from the top.
Google AdsGoogle Ads
Google Now Puts Coupons From Your Website Into Your Ads. It Switched That On Without Asking.
Since October 12, Google Ads can copy coupons and deals from your website into promotion assets, and eligible accounts were opted in. What it pulls and how to check.
Google AdsGoogle Ads
Everyone Is Blaming Google's August 17 Change for Lower ROAS. Check These Five Things First.
Two months after Google's August 17 bidding update, nobody has published return data. Five checks tell you whether your lower ROAS is the update or something in your own account.
The Last SEM Agency
You'll Ever Need to Hire
Get your free Growth Plan and see exactly where your paid search is leaking money, before you ever pay us a dime.
Get Your Free Growth Plan →