Industry Guide · 16 chapters · first chapter coming soon
Google Ads for Electricians, Built Around the Jobs That Actually Pay.
An electrician shares the search page with plumbing and HVAC companies that also sell electrical work, national franchises, generator dealers and the lead sites. One account mixes quick service calls with generator installs that can run past $10,000. These sixteen chapters build a Google Ads account in the order that works, using real searches, websites and customer reviews from one example market, Columbus, Ohio. The method works for electrical contractors anywhere in the US.
Sixteen Chapters, From the First Service Call to the Generator Install
New account? Start with Chapter 1. Every chapter builds on the ones before it.
Measure
Count every call, form and booking, and send back what each job paid
What Each Job Paid
Answers vs Trucks
Quotes You Win
Build
One ad group per service line, the searches that hire, and ads in your customers' words
One Page per Service
Cut the Plumbing Keywords
The Searches You Can't Predict
Manual Bids First
Ads in Your Customers' Words
Launch
Settings to fix before the first dollar goes out, starting with the hours you answer
Hours You Answer
Scale
More reach once the account knows which jobs pay
Performance Max, Fenced In
Demand Gen for EV Chargers
The Map Pack
AI Max Comes Last
Electricians
Bonus chapters: emergency calls, generators, and what your ads must show
Bonus: Emergency Calls
Bonus: Generators
Bonus: License Numbers in Ads
The Rollout, Month by Month
The order matters as much as the campaigns. Each step waits until the one before it has taught Google something.
Isolation and brand
Exact match on the service searches you already know convert, plus your company name in its own campaign.
Exploration
Broad match and a target CPA after the account logs about 30 quality conversions a month. Bigger accounts get there sooner.
Performance Max
The usual pace. The real gate is about 30 quality conversions a month, held steady, so bigger accounts get there sooner. Plumbing and HVAC pages kept out.
Demand Gen, Local Services Ads and AI Max
Video for EV charger and generator shoppers, Local Services Ads as a test alongside Search, and Google's newest automation last.
How to Use This Guide
Starting a new account?
Read in order. Job value tracking and the quote math come before the first keyword.
Chapter 01 →Ads already running?
Check your ad schedule and who answers after hours. Paying for emergency clicks nobody picks up is a common leak.
Chapter 09 →One example market
Examples come from Columbus, Ohio electricians, described as we found them. Run the same steps in your own market.
Chapter 05 →Rather Have Us Build It
For Your Company?
We build electrical contractor accounts in this order. See our Google Ads management.
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