Industry Guide · 3 of 16 chapters published
Google Ads for Junk Removal: Win the Haul Before the Customer Rents a Dumpster.
A junk removal company bids against national franchises that run a separate ad account for every territory, waste companies, lead sites and a free option: the city's bulk pickup, a rented dumpster or a neighbor with a truck. Most jobs run a few hundred dollars, and nearly every hauler promises same-day pickup. These sixteen chapters build a Google Ads account in the order we build them, using real searches, websites, ads and customer reviews from one example market, Charlotte, North Carolina. Your numbers will differ. The method works for haulers anywhere in the US.
A Dumpster Can Cost Less, but the Customer Does the Loading. Your Ads Sell the Part They Don't Want to Do.
New account? Chapter 1 comes first. Each chapter uses the setup from the ones before it.
Measure
Count every call, text and booking, plus what each haul paid
Five of 12 Junk Removal Sites We Checked Take Requests by Text, Where Google Ads Can't See Them. Count the Texts and What Each Job Paid.
Someone Searching "Bulk Trash Pickup" Hopes the City Takes It Free. "Junk Removal Near Me" Is Ready to Pay. Start There.
The Average Junk Job Lands Near $400 in Two Franchise Systems. Work Backward From That to What a Click Can Cost.
Build
One ad group per item, bids set by hand, and ads that promise the arrival window
One Ad Group per Item
Free Searches and Franchise Names
Garage, Yard and Estate Jobs
Bid Each Item by Hand
Promise the Arrival Window
Launch
The Google defaults to change before the first truck gets booked
Same-Day Ads After the Cutoff
Scale
Wider campaigns once Search shows which hauls pay
Performance Max and Your Other Services
Sofa and Mattress Shoppers
Local Services Ads, Once Search Books Hauls
AI Max and "Eco-Friendly"
Junk Removal
Bonus chapters: prices that hold, dumpster rentals and commercial accounts
Bonus: Prices That Hold at the Curb
Bonus: Dumpster Rentals
Bonus: Commercial and Property Managers
The Rollout, Month by Month
The order matters as much as the campaigns. Each step waits until the one before it has taught Google something.
Isolation and brand
Exact match on the junk removal and item searches you know book hauls, plus your company name in a campaign of its own.
Exploration
Broad match with a target CPA once the account logs about 30 quality conversions a month. Busier accounts get there sooner.
Performance Max
The usual pace, not the rule. It waits for about 30 quality conversions a month, held steady, and keeps dumpster and moving pages out unless they have campaigns of their own.
Demand Gen, Local Services Ads and AI Max
Video for sofa and mattress shoppers, Local Services Ads tested alongside Search, and AI Max last, with its environmental claims fenced in.
How to Use This Guide
Starting a new account?
Read in order. Counting texts, calls and what each haul paid comes before the first keyword.
Chapter 01 →Ads already running?
Check whether your ads still promise same-day pickup after the trucks are booked. Google runs ads all day by default.
Chapter 09 →One example market
Examples come from junk removal companies in Charlotte, North Carolina, described as we found them. Your numbers will differ; the method is the same.
Chapter 05 →Rather Have Us Build It
For Your Hauling Company?
We build junk removal accounts in this order. See our Google Ads management.
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