Industry Guide · 2 of 15 chapters published
Google Ads for Med Spas, Injectables to Lasers.
A med spa sells a dozen treatments with different prices, seasons and rules: injectables clients come back for, laser hair removal sold in packages, and weight-loss programs that Google and the FDA both watch. These fifteen chapters build a Google Ads account in the order that works, using real searches, websites and client reviews from one example market, Miami. The method works for med spas anywhere in the US.
Fifteen Chapters, One Treatment Line at a Time
New account? Start at Chapter 1. Every chapter builds on the ones before it.
Measure
Count the booked visit and know what a returning client is worth
A Booking With a Deposit Is the Conversion Google Should Learn From
Most Med Spa Searches Name a Treatment, Not a Med Spa
What a Returning Client Is Worth
Build
Win treatment searches near you, then the long tail
Treatment Pages vs Booking Widgets
Keywords Beyond Botox
Treatment Plus Near Me
Picking Your Auctions
Ad Copy From Client Reviews
Launch
Settings for the limits Google already applies
Settings and Google's Limits
Scale
More reach, timed to each treatment's season
Performance Max by Treatment Line
Demand Gen Before the Season
Local Services Categories
AI Max and Old Specials
Med Spa
Weight-loss programs, and who holds the needle
GLP-1 Weight-Loss Ads
Advertising Injector Credentials
The Rollout, Month by Month
The order matters as much as the campaigns. Each step waits until the one before it has taught Google something.
Isolation and brand
Exact match on treatment searches near you, plus your med spa and injector names.
Exploration
Broad match with a target CPA on the long tail, once bookings reach about 30 a month.
Performance Max
Only after months of clean data, one treatment line at a time.
Demand Gen
Video and images that reach people before they search, timed to each treatment's peak.
Local Services Ads and AI Max
Pay-per-lead ads in the categories that fit, and Google's newest automation, fenced in.
How to Use This Guide
New account?
Go in order. Tracking and budget come before a single keyword.
Chapter 01 →Ads already running?
Check tracking and settings first. Off-site booking tools and Google's drug-name rules catch most med spas.
Chapter 09 →One example market
Examples come from Miami med spas, described as we found them. Run the same steps in your own market.
Chapter 05 →Rather Have Us Build It
For Your Med Spa?
We build med spa accounts in this order. See our Google Ads management.
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