Industry Guide · 15 of 15 chapters published
Google Ads for Plastic Surgeons, From First Click to Consult.
A cosmetic patient researches for months, compares surgeons, studies galleries and reads reviews before asking for a consult. These fifteen chapters build a Google Ads account around that journey, using real searches, websites and ads from the Dallas-Fort Worth market. The method works for practices anywhere in the US.
Fifteen Chapters, One Account, Built in Order
Start at Chapter 1 if the account is new. Each chapter leans on the ones before it.
Measure
Count consults honestly and know what a surgery is worth
Google Stops Listening After 90 Days. Plan Your Tracking Around the Consult.
Most Plastic Surgery Searches Come From Patients Not Ready to Book
Your Consult-to-Surgery Rate Decides What a Click Is Worth
Build
Win the patients ready to book, then the ones still researching
Google Judges Your Procedure Page Before You Pay for a Click
Your Competitors' Websites Hold Your Best Plastic Surgery Keywords
Own "Breast Augmentation Dallas" Before You Chase "BBL"
A $20 Click Is Cheap When the Surgery Costs $12,000
Your Patients Already Wrote Your Best Headlines on RealSelf
Launch
Settings that respect a sensitive health category
Scale
More reach, once the account knows what a real patient looks like
Performance Max Works for Plastic Surgeons Only When You Set the Limits
Demand Gen Can't Retarget Cosmetic Patients. It Can Still Introduce the Surgeon.
Local Services Ads Now List Plastic Surgeons. Reviews Decide Who Shows.
AI Max Will Write Ad Copy for You. Surgeons Need a Fence Around It.
Plastic Surgery
Galleries, the rules around them, and the med spa next door
The Rollout, Month by Month
The order matters as much as the campaigns. Each step waits until the one before it has taught Google something.
Isolation and brand
Exact match on the procedure searches most likely to book, plus your practice and surgeon names.
Exploration
Broad match with a target CPA, once consult requests reach about 30 a month.
Performance Max
Only after months of clean consult data, and without the photos Google won't allow.
Demand Gen
Video that introduces the surgeon to patients still researching.
Local Services Ads and AI Max
Pay-per-lead ads with little control, and Google's newest automation, fenced in.
How to Use This Guide
New account?
Go in order. Tracking and budget come before a single keyword.
Chapter 01 →Ads already running?
Start with tracking and settings. The 90-day import limit and the health-category rules catch most practices.
Chapter 09 →Real Dallas examples
Searches, websites and live ads from Dallas-Fort Worth practices, described as we found them.
Chapter 05 →Rather We Build It
For Your Practice?
We build plastic surgery accounts in exactly this order. See our Google Ads management.
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