Will Paid Ads Actually Make You Money?
Before you spend a dollar, run the honest math. Plug in your numbers and see whether the campaign pays for itself, on the first order and over a customer's lifetime.
The Commercial Viability Calculator
Drag the sliders to match your business. Green means the ads pay off up front; the deeper blues mean you're relying on lifetime value, or it's not worth it yet.
Your Numbers
$5,000
$25
Estimate with your data or Google Keyword Planner.
$300
Profit or revenue from a typical order.
5.0x
≈ $1,500 lifetime value per customer
5%
Share of clicks that become customers.
The verdict
Profitable over the customer lifetime.
You invest up front and win on repeat purchases. Viable if you can float the gap and your retention holds.
60%
Monthly ROAS
300%
Lifetime ROAS
10
Customers / mo
$500
Cost / customer
Profitability across conversion rates
| Conversion rate | 3% | 5% | 7% | 10% |
|---|---|---|---|---|
| Customers / mo | 6.0 | 10 | 14 | 20 |
| Cost / customer | $833 | $500 | $357 | $250 |
| First-order revenue | $1,800 | $3,000 | $4,200 | $6,000 |
| Lifetime revenue | $9,000 | $15,000 | $21,000 | $30,000 |
At this budget and cost per click you'd get about 200 clicks a month. Estimates only, based on the numbers you enter, real results depend on execution.
Want These Numbers Run on Your Actual Account?
Your free Growth Plan does exactly this with real market data, your competitors, and your true costs, not just estimates. No strings.
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