What Will Your Ad Spend Bring Back?
Enter your monthly budget, cost per click, conversion rate and what a customer is worth. See how many customers that budget buys, what each one costs, and the return on every dollar.
Do the Math on Your Ad Spend
Drag the sliders to match your account. Pull cost per click and conversion rate from Google Ads or Meta Ads Manager, or use Google Keyword Planner to estimate cost per click before you launch.
Estimates only, based on the numbers you enter. Real results depend on your market, your offer and how the campaigns are run.
How the Math Works
- Clicks
- monthly spend ÷ cost per click
- New customers
- clicks × conversion rate
- Cost per customer
- monthly spend ÷ new customers
- Revenue
- new customers × order or deal value
- Return on ad spend
- revenue ÷ monthly spend
Revenue is not profit. If you sell physical products, run the Ecommerce Profit Calculator next to see what you keep after product cost.
More Free Tools
Will Paid Ads Make You Money?
Budget, cost per click, order value, repeat orders and conversion rate. See whether ads pay off on the first order, over a customer's lifetime, or not yet.
What Are Your Leads Actually Worth?
Cost per lead only tells half the story. Add your close rate and deal size to see the cost per customer and the revenue behind your leads.
What Is a Better Conversion Rate Worth?
See the extra customers and revenue from the same traffic when your website converts a little better.
Is Each SaaS Customer Worth What You Pay?
Lifetime value, LTV to CAC ratio and CAC payback period from four numbers.
What Does Your ROAS Actually Keep?
Back product cost out of your return on ad spend and see first-order profit next to lifetime profit.
Guess the Brand
We give you the slogan, you name the brand. Fifteen rounds from nearly 300 taglines. Think your memory is marketing-proof?
Want These Numbers Run on Your Actual Account?
Your free Growth Plan runs this math with real market data, your competitors and your true costs, not estimates. No strings.
Get Your Free Growth Plan →