That 4x ROAS? Let's See What You Keep.
Return on ad spend looks great until you take out product cost, and it misses repeat customers. See profit on the first order next to profit over a customer's lifetime.
First-Order Profit vs Lifetime Profit
Drag the sliders to match your store. ROAS comes from Google Ads, Meta or Shopify. Gross margin is what is left of an order after product and shipping cost.
Estimates only, based on the numbers you enter. Real results depend on your market, your offer and how the campaigns are run.
How the Math Works
- Revenue
- monthly spend × ROAS
- First-order profit
- revenue × gross margin − ad spend
- Lifetime profit
- revenue × orders per customer × gross margin − ad spend
Lifetime profit assumes repeat orders at the same value with no extra ad cost. If you pay to bring customers back, lower the orders per customer.
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Want These Numbers Run on Your Actual Account?
Your free Growth Plan runs this math with real market data, your competitors and your true costs, not estimates. No strings.
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