What Is a Better Conversion Rate Worth to You?
Same traffic, same ad budget, more customers. Enter your visitors and conversion rate to see what a better-converting site adds each month and each year.
See the Revenue Your Conversion Rate Is Leaving Behind
Drag the sliders to match your site. Visitors and conversion rate come from Google Analytics; set the second rate to the target you want to test.
Estimates only, based on the numbers you enter. Real results depend on your market, your offer and how the campaigns are run.
How the Math Works
- Customers now
- visitors × current conversion rate
- Customers at target
- visitors × target conversion rate
- Revenue
- customers × revenue per customer
- Added revenue
- target revenue − current revenue, per month and × 12 per year
Pick a target you can defend. Moving from 2% to 3% is a 50% lift, and it usually takes testing to get there.
More Free Tools
Will Paid Ads Make You Money?
Budget, cost per click, order value, repeat orders and conversion rate. See whether ads pay off on the first order, over a customer's lifetime, or not yet.
What Will Your Ad Spend Bring Back?
Turn a monthly budget into clicks, customers, cost per customer and return on ad spend for Google, Meta or LinkedIn.
What Are Your Leads Actually Worth?
Cost per lead only tells half the story. Add your close rate and deal size to see the cost per customer and the revenue behind your leads.
Is Each SaaS Customer Worth What You Pay?
Lifetime value, LTV to CAC ratio and CAC payback period from four numbers.
What Does Your ROAS Actually Keep?
Back product cost out of your return on ad spend and see first-order profit next to lifetime profit.
Guess the Brand
We give you the slogan, you name the brand. Fifteen rounds from nearly 300 taglines. Think your memory is marketing-proof?
Want These Numbers Run on Your Actual Account?
Your free Growth Plan runs this math with real market data, your competitors and your true costs, not estimates. No strings.
Get Your Free Growth Plan →