What Are Your Leads Actually Worth?
A lead is only worth what it closes. Enter your cost per lead, close rate and deal value to see what you really pay for a customer.
Cost per Lead Is Half the Story
Drag the sliders to match your business. Close rate is the share of leads that become paying customers. Your CRM or a simple count of last quarter's leads and sales will give you a solid number.
Estimates only, based on the numbers you enter. Real results depend on your market, your offer and how the campaigns are run.
How the Math Works
- Leads
- monthly spend ÷ cost per lead
- New customers
- leads × close rate
- Cost per customer
- monthly spend ÷ new customers
- Revenue
- new customers × deal value
Cheap leads that never close cost more than good leads that do. Compare campaigns on cost per customer, not cost per lead.
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Want These Numbers Run on Your Actual Account?
Your free Growth Plan runs this math with real market data, your competitors and your true costs, not estimates. No strings.
Get Your Free Growth Plan →